Search Results - "Advertising"

Advertising Appeals in Health Communication: A Netnographic Exploration within a Facebook Community of Vitiligo Patients.

Authors: Talay Ö; Faculty of Communication, Akdeniz University.

Source: Health communication [Health Commun] 2026 Jun; Vol. 41 (7), pp. 1231-1242. Date of Electronic Publication: 2025 Sep 12.

Publication Type: Journal Article

Journal Info: Publisher: Routledge, Taylor & Francis Group Country of Publication: England NLM ID: 8908762 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1532-7027 (Electronic) Linking ISSN: 10410236 NLM ISO Abbreviation: Health Commun Subsets: MEDLINE

Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention.

Authors: Lin YC Chang FC Huang TF et al.

Source: PloS one [PLoS One] 2026 May 27; Vol. 21 (5), pp. e0348505. Date of Electronic Publication: 2026 May 27 (Print Publication: 2026).

Publication Type: Journal Article

Journal Info: Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE

The impact of linguistic features on CTR in Instagram ads: A study of supplement and cosmetic products.

Authors: Inoue K Yoshida M

Source: PloS one [PLoS One] 2026 Apr 15; Vol. 21 (4), pp. e0338313. Date of Electronic Publication: 2026 Apr 15 (Print Publication: 2026).

Publication Type: Journal Article

Journal Info: Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE

Prevalent, prominent and powerful: alcohol and unhealthy food and drink advertising at a major Melbourne public transport hub.

Authors: Haynes A McAleese A Ball A et al.

Source: Public health research & practice [Public Health Res Pract] 2026 Mar 26; Vol. 36 (1).

Publication Type: Journal Article

Journal Info: Publisher: CSIRO Publishing on behalf of the Sax Institute Country of Publication: Australia NLM ID: 101648133 Publication Model: Print Cited Medium: Internet ISSN: 2204-2091 (Electronic) Linking ISSN: 22042091 NLM ISO Abbreviation: Public Health Res Pract Subsets: MEDLINE

Tobacco retail characteristics across urban and rural districts in Lao PDR: an observational study, 2024.

Authors: Kulkarni S Bui TC Xangsayarath P et al.

Source: Frontiers in public health [Front Public Health] 2026 Mar 24; Vol. 14, pp. 1784257. Date of Electronic Publication: 2026 Mar 24 (Print Publication: 2026).

Publication Type: Journal Article; Observational Study

Journal Info: Publisher: Frontiers Editorial Office Country of Publication: Switzerland NLM ID: 101616579 Publication Model: eCollection Cited Medium: Internet ISSN: 2296-2565 (Electronic) Linking ISSN: 22962565 NLM ISO Abbreviation: Front Public Health Subsets: MEDLINE

Marketing awareness, professional experience, and support for e-cigarette advertising regulation among Polish legal professionals: a latent-class analysis.

Authors: Zajdel K Merecz-Sadowska A Sadowski A et al.

Source: International journal of occupational medicine and environmental health [Int J Occup Med Environ Health] 2026 Mar 11; Vol. 39 (1), pp. 79-92. Date of Electronic Publication: 2026 Mar 10.

Publication Type: Journal Article

Journal Info: Publisher: Nofer Institute of Occupational Medicine Country of Publication: Poland NLM ID: 9437093 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1896-494X (Electronic) Linking ISSN: 12321087 NLM ISO Abbreviation: Int J Occup Med Environ Health Subsets: MEDLINE

Digital food advertising exposure and perceptions among school-age children: a mixed-methods study in Kazakhstan.

Authors: Rogova S Plotnikova O Kalishev M et al.

Source: Frontiers in public health [Front Public Health] 2026 Jan 21; Vol. 14, pp. 1714870. Date of Electronic Publication: 2026 Jan 21 (Print Publication: 2026).

Publication Type: Journal Article

Journal Info: Publisher: Frontiers Editorial Office Country of Publication: Switzerland NLM ID: 101616579 Publication Model: eCollection Cited Medium: Internet ISSN: 2296-2565 (Electronic) Linking ISSN: 22962565 NLM ISO Abbreviation: Front Public Health Subsets: MEDLINE

Individual differences in responses to hedonic versus utilitarian advertisements.

Authors: Gupta S Green MC

Source: The Journal of social psychology [J Soc Psychol] 2026; Vol. 166 (3), pp. 368-379. Date of Electronic Publication: 2025 May 24.

Publication Type: Journal Article

Journal Info: Publisher: Routledge Country of Publication: United States NLM ID: 0376372 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1940-1183 (Electronic) Linking ISSN: 00224545 NLM ISO Abbreviation: J Soc Psychol Subsets: MEDLINE

Youth Appeal in Tobacco Advertising: Evolving Tactics Targeting Those Under the Legal Age of Sale.

Authors: Frisbee S Czaplicki L Ibrahim M et al.

Source: Substance use & misuse [Subst Use Misuse] 2026; Vol. 61 (3), pp. 466-470. Date of Electronic Publication: 2025 Sep 16.

Publication Type: Journal Article

Journal Info: Publisher: Informa Healthcare Country of Publication: England NLM ID: 9602153 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1532-2491 (Electronic) Linking ISSN: 10826084 NLM ISO Abbreviation: Subst Use Misuse Subsets: MEDLINE

In-Store Advertising with Digital Signage.

Authors: Herhausen, Dennis de Jong, David Grewal, Dhruv

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p81-103. 23p.

Retargeting Social Media Outreach for SNAP Take-Up.

Authors: Rogers, Parker¹ (AUTHOR) paroger@iu.edu

Source: Management Science (INFORMS). Jun2026, Vol. 72 Issue 6, p5381-5387. 7p.

The Effect of Price Caps on Advertising to Physicians: Evidence from the 340b Drug Pricing Program.

Authors: Hristakeva, Sylvia Mortimer, Julie Holland Yde, Eric

Source: Management Science (INFORMS). Jun2026, Vol. 72 Issue 6, p5361-5380. 20p.

A study of consumer-generated advertising-An experimental analysis based on purchase experiences, information channels, and privacy costs.

Authors: Cai C Liu Y

Source: PloS one [PLoS One] 2026 Feb 19; Vol. 21 (2), pp. e0340481. Date of Electronic Publication: 2026 Feb 19 (Print Publication: 2026).

Publication Type: Journal Article

Journal Info: Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE

A Comparative Analysis: Gen Z Tobacco vs. Vape Cessation Advertising Campaigns.

Authors: Potter A Mueller TS

Source: Health communication [Health Commun] 2026 Feb; Vol. 41 (2), pp. 349-359. Date of Electronic Publication: 2025 Jul 01.

Publication Type: Journal Article; Comparative Study

Journal Info: Publisher: Routledge, Taylor & Francis Group Country of Publication: England NLM ID: 8908762 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1532-7027 (Electronic) Linking ISSN: 10410236 NLM ISO Abbreviation: Health Commun Subsets: MEDLINE

Reported Safety Practices of Publicly Advertised Psychedelic Retreats.

Authors: McGuire AL Neitzke-Spruill L Robinson JO et al.

Source: JAMA network open [JAMA Netw Open] 2026 Jan 02; Vol. 9 (1), pp. e2552505. Date of Electronic Publication: 2026 Jan 02.

Publication Type: Journal Article

Journal Info: Publisher: American Medical Association Country of Publication: United States NLM ID: 101729235 Publication Model: Electronic Cited Medium: Internet ISSN: 2574-3805 (Electronic) Linking ISSN: 25743805 NLM ISO Abbreviation: JAMA Netw Open Subsets: MEDLINE

Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy.

Authors: Hsieh, Tsung-Yiou Du, Rex Yuxing Lu, Shijie

Source: Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p632-652. 21p.

The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

Authors: Fossen, Beth L. Kim, Philip Chae, Inyoung

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p34-58. 25p.

The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis.

Authors: Hana Frade JL de Moura Engracia Giraldi J Porat T

Source: Human vaccines & immunotherapeutics [Hum Vaccin Immunother] 2025 Dec; Vol. 21 (1), pp. 2506865. Date of Electronic Publication: 2025 May 21.

Publication Type: Journal Article

Journal Info: Publisher: Taylor & Francis Country of Publication: United States NLM ID: 101572652 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 2164-554X (Electronic) Linking ISSN: 21645515 NLM ISO Abbreviation: Hum Vaccin Immunother Subsets: MEDLINE

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.

Authors: Ye, Jianping Wedel, Michel Pieters, Rik

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p122-144. 23p.

Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study.

Authors: Schulz PJ Crosignani F Petrocchi S

Source: Journal of medical Internet research [J Med Internet Res] 2023 Jul 17; Vol. 25, pp. e40616. Date of Electronic Publication: 2023 Jul 17.

Publication Type: Journal Article; Randomized Controlled Trial

Journal Info: Publisher: JMIR Publications Country of Publication: Canada NLM ID: 100959882 Publication Model: Electronic Cited Medium: Internet ISSN: 1438-8871 (Electronic) Linking ISSN: 14388871 NLM ISO Abbreviation: J Med Internet Res Subsets: MEDLINE