Search Results - "Affonso, Felipe M."

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.

Authors: Ye, Jianping Wedel, Michel Pieters, Rik

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p122-144. 23p.

Customer Experiences in Branded Metaverse Events: Effects on Brand Equity.

Authors: Pagani, Margherita Xie, Lijun

Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p1-24. 24p.

Too Narrow to Help? Unveiling How Recommendation Agents' Specialization Impacts User Choices.

Authors: Baccelloni, Angelo Angelis, Matteo De Ricotta, Francesco et al.

Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p137-154. 18p.

Marketing by Design: The Influence of Perceptual Structure on Brand Performance.

Authors: Affonso, Felipe M. Janiszewski, Chris

Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p736-754. 19p. 1 Color Photograph, 3 Diagrams, 1 Chart, 3 Graphs.

Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication.

Authors: Farace, Stefania Ordenes, Francisco Villarroel Herhausen, Dennis et al.

Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p132-151. 20p.

Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design.

Authors: Ryu, Soo Yon Affonso, Felipe M. Sela, Aner

Source: Journal of Advertising. Jun/Jul2026, Vol. 55 Issue 3, p382-400. 19p.

Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations.

Authors: Kang, Seo Yoon Kim, Junghan Lakshmanan, Arun

Source: Journal of Marketing. Jan2025, Vol. 89 Issue 1, p56-76. 21p.

Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction.

Authors: Kim, Aekyoung Affonso, Felipe M. Laran, Juliano et al.

Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p141-157. 17p. 1 Diagram, 3 Graphs.

Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals.

Authors: Affonso, Felipe M. Janiszewski, Chris Bettman, James R.

Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Apr2021, Vol. 31 Issue 2, p217-239. 23p.

Exposure to Structured Service Environments as a Proactive Strategy for Handling Service Failures.

Authors: Khenfer, Jamel Trendel, Olivier

Source: Journal of Service Research. Aug2025, Vol. 28 Issue 3, p505-523. 19p.

The Preference for Spontaneity in Entertainment.

Authors: Rifkin, Jacqueline R Du, Katherine M Cutright, Keisha M

Source: Journal of Consumer Research. Oct2023, Vol. 50 Issue 3, p597-616. 20p. 4 Charts.

Subject Terms: *Consumer preferences, *Entertainment events, *Entertainers, *Human behavior, *Event management, *Consumer behavior

The importance of advertising skepticism for brand extension appeals.

Authors: Hernandez, José Mauro da Costa Wright, Scott A. Affonso, Felipe M.

Source: Psychology & Marketing. Jul2019, Vol. 36 Issue 7, p687-699. 13p. 1 Diagram, 1 Chart, 3 Graphs.

Chronic Consumer Liminality: Being Flexible in Precarious Times.

Authors: Mimoun, Laetitia Bardhi, Fleura

Source: Journal of Consumer Research. Oct2022, Vol. 49 Issue 3, p496-519. 24p. 1 Diagram, 4 Charts.

Subject Terms: *Liminality, *Consumer behavior, *Consumption (Economics), *Adaptability (Personality), *Psychological resilience, *Precarity, *Life change events