Search Results - "Awini, Gideon"

Digital Transformation in African SMEs Emerging Issues and Trends

Authors: Mohammed, Majeed Abdul, Razak Abubakari Awini, Gideon et al.

Resource Type: eBook.

Categories: BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / E-Commerce / Online Trading

Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services.

Authors: Mensah, Kobby Madichie, Nnamdi O. Mensah, Gilbert Kofi et al.

Source: International Journal of Bank Marketing; 2022, Vol. 40 Issue 3, p536-557, 22p

The Effect of Brand Engagement on Brand Equity: The Role of Value Co-creation in the Hospitality Sector of Emerging Markets.

Authors: Abubakari, Abdul-Razak Majeed, Mohammed Awini, Gideon et al.

Source: Journal of African Business. Apr2025, p1-24. 24p. 1 Illustration.