Search Results - "Bendle, Neil"

A Suite of Metrics to Understand Return on Investments in Customers.

Authors: Bendle, Neil Farris, Paul Venkatesan, Raj et al.

Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p123-144. 22p.

Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention.

Authors: Xu, Haifeng Ding, Yi Ding, Yu et al.

Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p29-50. 22p.

The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige.

Authors: Lowe, Michael Jo, Wooyong Ward, Morgan K. et al.

Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p740-756. 17p.

Corporate sustainability research in marketing: Mapping progress and broadening our perspective.

Authors: Kim, Youngtak M. Bendle, Neil T. Hulland, John et al.

Source: Journal of the Academy of Marketing Science. Oct2024, Vol. 52 Issue 5, p1495-1512. 18p.

Talking with Your Hands: How Hand Gestures Influence Communication.

Authors: Cascio Rizzo, Giovanni Luca Berger, Jonah Zhou, Mi

Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p518-537. 20p.

Words Meet Photos: When and Why Photos Increase Review Helpfulness.

Authors: Ceylan, Gizem Diehl, Kristin Proserpio, Davide

Source: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p5-26. 22p.

The Confusion About CLV in Case-Based Teaching Materials.

Authors: Bendle, Neil T. Bagga, Charan K.

Source: Marketing Education Review. Spring2017, Vol. 27 Issue 1, p27-38. 12p.

Subject Terms: *Marketing education, Customer lifetime value, Customer satisfaction, Customer services, Marketing strategy

More Voices Persuade: The Attentional Benefits of Voice Numerosity.

Authors: Chang, Hannah H. Mukherjee, Anirban Chattopadhyay, Amitava

Source: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p687-706. 20p. 2 Diagrams, 2 Charts, 1 Graph.

Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry.

Authors: DeBerry-Spence, Benét Trujillo-Torres, Lez E. Sengupta, Rumela et al.

Source: Journal of Public Policy & Marketing. Apr2023, Vol. 42 Issue 2, p95-114. 20p. 1 Diagram, 2 Charts, 2 Graphs.

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry.

Authors: Kim, Eunsoo Ding, MengQi Wang, Xin et al.

Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p428-450. 23p. 12 Charts, 2 Graphs.

From landslide to mudslide: The strategic marketing mistakes of the 2020–2023 New Zealand Labour Government.

Authors: Lees-Marshment, Jennifer Bendle, Neil van der Linden, Clifton

Source: International Journal of Market Research. Mar-May2025, Vol. 67 Issue 2/3, p154-173. 20p.

R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles.

Authors: Jedidi, Kamel Schmitt, Bernd H. Ben Sliman, Malek et al.

Source: Journal of Marketing. Sep2021, Vol. 85 Issue 5, p22-41. 20p. 2 Charts, 4 Graphs, 1 Map.

People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research.

Authors: Mende, Martin Borah, Abhishek Scott, Maura L et al.

Source: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p91-103. 13p.

Subject Terms: *Consumer research, *Content analysis, *Peace

Reviews & Products: Sustainable Development Goals (United Nations), Journal of Consumer Research (Periodical)

Fields of Gold: Scraping Web Data for Marketing Insights.

Authors: Boegershausen, Johannes Datta, Hannes Borah, Abhishek et al.

Source: Journal of Marketing. Sep2022, Vol. 86 Issue 5, p1-20. 20p. 1 Diagram, 4 Charts, 1 Graph.

Examining Why and When Market Share Drives Firm Profit.

Authors: Bhattacharya, Abhi Morgan, Neil A. Rego, Lopo L.

Source: Journal of Marketing. Jul2022, Vol. 86 Issue 4, p73-94. 22p. 1 Diagram, 10 Charts.

Information Disclosure in the Era of Voice Technology.

Authors: Melzner, Johann Bonezzi, Andrea Meyvis, Tom

Source: Journal of Marketing. Jul2023, Vol. 87 Issue 4, p491-509. 19p. 1 Diagram, 3 Charts.

Beyond text: Marketing strategy in a world turned upside down.

Authors: Wang, Xin Bendle, Neil Pan, Yinjie

Source: Journal of the Academy of Marketing Science. Jul2024, Vol. 52 Issue 4, p939-954. 16p.

Complaint Publicization in Social Media.

Authors: Golmohammadi, Alireza Havakhor, Taha Gauri, Dinesh K. et al.

Source: Journal of Marketing. Nov2021, Vol. 85 Issue 6, p1-23. 23p. 1 Diagram, 8 Charts, 1 Graph.

Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches.

Authors: Anderson, Stephen J. Iacovone, Leonardo Kankanhalli, Shreya et al.

Source: Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p472-496. 25p. 1 Color Photograph, 10 Charts, 4 Graphs.

The V.A.R.I.E.D. Uses of the Customer Assets Approach.

Authors: Bendle, Neil Xin Wang

Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p737-740. 4p.

Subject Terms: Customer equity, Managerial accounting, Accounting