Search Results - "Bernard, Yohan"

How Using Parental Control Software Can Enhance Parents’ Well-Being: The Role of Product Features on Parental Efficacy and Stress.

Authors: Bertrandias, Laurent Bernard, Yohan Elgaaied-Gambier, Leila

Source: Journal of Interactive Marketing. May/Aug2023, Vol. 58 Issue 2/3, p280-300. 21p.

Brand Origin Effects During Economic Declines: Evidence from an Emerging Market.

Authors: Azzari, Vitor Zambaldi, Felipe Guissoni, Leandro Angotti et al.

Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p25-42. 18p. 1 Diagram, 5 Charts, 2 Graphs.

Sustainability report editorials: A predictive signal for a company’s inclusion in a sustainability index?

Alternate Title: Memorias de desarrollo sostenible: ¿Una señal predictiva para la inclusión de una empresa en un índice de desarrollo sostenible?.
Les éditoriaux des rapports de développement durable : Un signal prédictif pour l’inclusion d’une entreprise dans un indice de durabilité?.

Authors: Bernard, Yohan Godard, Laurence Herve, Fabrice et al.

Source: Management international / International Management / Gestiòn Internacional. 2023, Vol. 27 Issue 1, p13-27. 15p.

Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency.

Authors: Elgaaied-Gambier, Leila Bertrandias, Laurent Bernard, Yohan

Source: Marketing Theory. Dec2025, Vol. 25 Issue 4, p615-638. 24p.

The Effect of CEOs’ Turnover on the Corporate Sustainability Performance of French Firms.

Authors: Bernard, Yohan Godard, Laurence Zouaoui, Mohamed

Source: Journal of Business Ethics. Jul2018, Vol. 150 Issue 4, p1049-1069. 21p. 1 Diagram, 8 Charts.

Subject Terms: *Employees, Chief executive officers, Labor turnover, Corporate sustainability, Executive succession, Business enterprises, Employee promotions, Business enterprises & the environment

Geographic Terms: France

Company/Entity: Global Reporting Initiative (Organization)

Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility.

Authors: Elgaaied-Gambier, Leila Bertrandias, Laurent Bernard, Yohan

Source: Journal of Interactive Marketing. May2020, Vol. 50, p120-135. 16p.

Reinforcing Willingness to Buy and to Pay Due to Consumer Affinity towards a Foreign Country.

Authors: Bernard, Yohan Zarrouk-Karoui, Sarra

Source: International Management Review. 2014, Vol. 10 Issue 2, p57-67. 11p.