Search Results - "Chari, Simos"

Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.

Authors: Bekos, Georgios S. Chari, Simos Jaakkola, Matti et al.

Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p27-49. 23p.

Picture Perfect: Engaging Customers with Visual Generative AI.

Authors: Heitmann, Mark Jansen, Tijmen P.J. Reisenbichler, Martin et al.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p74-96. 23p.

Generative AI in Marketing and Principles for Ethical Design and Deployment.

Authors: Hermann, Erik Puntoni, Stefano

Source: Journal of Public Policy & Marketing. Jul2025, Vol. 44 Issue 3, p332-349. 18p.

Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock.

Authors: Ramani, Nandini¹ (AUTHOR) nandini.ramani@tamu.edu

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p47-65. 19p.

Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media.

Authors: Di Domenico, Giandomenico Nunan, Daniel Pitardi, Valentina

Source: Journal of Public Policy & Marketing. Oct2022, Vol. 41 Issue 4, p319-335. 17p. 1 Diagram, 4 Charts.

Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets.

Authors: Poulis, Konstantinos¹ (AUTHOR) k.poulis@mdx.ac.uk

Source: Journal of International Marketing. Jun2024, Vol. 32 Issue 2, p12-32. 21p.

Virtual Influencers in Consumer Behaviour: A Social Influence Theory Perspective.

Authors: Davlembayeva, Dinara Chari, Simos Papagiannidis, Savvas

Source: British Journal of Management. Jan2025, Vol. 36 Issue 1, p202-222. 21p.

Configuring systems to be viable in a crisis: The role of intuitive decision-making.

Authors: Fattoum, Ayham Chari, Simos Shaw, Duncan

Source: European Journal of Operational Research; Aug2024, Vol. 317 Issue 1, p205-218, 14p

Scaling Social Impact: Marketing to Grow Nonprofit Solutions.

Authors: Nardini, Gia Bublitz, Melissa G. Butler, Caitlin et al.

Source: Journal of Public Policy & Marketing. Jul2022, Vol. 41 Issue 3, p254-276. 23p. 1 Diagram, 3 Charts.

Author Index.

Source: AMA Summer Academic Conference Proceedings. 2015, Vol. 26, pAl-1-Al-6. 6p.

Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes.

Authors: Leonidou, Leonidas C. Palihawadana, Dayananda Aykol, Bilge et al.

Source: Journal of International Marketing. Mar2022, Vol. 30 Issue 1, p18-39. 22p. 5 Charts.

Discount venture brands: Self-congruity and perceived value-for-money?

Authors: Baker, Thomas L. Chari, Simos Daryanto, Ahmad et al.

Source: Journal of Business Research. Aug2020, Vol. 116, p412-419. 8p.

Metaverse adoption for competitive edge: The role of implementation capability & willingness to change.

Authors: Bekos, Georgios S. Chari, Simos Marikyan, Davit et al.

Source: Decision Support Systems; Feb2025, Vol. 189, pN.PAG-N.PAG, 1p

Consumer Trust in User-Generated Brand Recommendations on Facebook.

Authors: Chari, Simos Christodoulides, George Presi, Caterina et al.

Source: Psychology & Marketing. Dec2016, Vol. 33 Issue 12, p1071-1081. 11p. 1 Color Photograph, 1 Diagram, 5 Charts.

Marketing Excellence: Nature, Measurement, and Investor Valuations.

Authors: Homburg, Christian Theel, Marcus Hohenberg, Sebastian

Source: Journal of Marketing. Jul2020, Vol. 84 Issue 4, p1-22. 22p. 3 Diagrams, 3 Charts, 1 Graph.

MEASURING MARKETING STRATEGIES USED BY GENERATION Z IN INDIAN MARKET.

Authors: Bangarwa, Kiran¹

Source: PRERANA: Journal of Management Thought & Practice. Sep2023, Vol. 15 Issue 2, p1-10. 10p.

Psychic Distance and Country Image in Exporter-Importer Relationships.

Authors: Durand, Aurélia Turkina, Ekaterina Robson, Matthew

Source: Journal of International Marketing. Sep2016, Vol. 24 Issue 3, p31-57. 27p. 1 Diagram, 9 Charts, 1 Graph.

The Impact of Industry Forces on International SME Performance in Iran: The Mediating Effect of Competitive Advantage.

Authors: Sharfaei, Shahab Ong, Jeen Wei Ojo, Adedapo O.

Source: Administrative Sciences (2076-3387). Dec2022, Vol. 12 Issue 4, p132. 16p.

Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics.

Authors: Leonidou, Leonidas Kvasova, Olga Leonidou, Constantinos et al.

Source: Journal of Business Ethics. Jan2013, Vol. 112 Issue 3, p397-415. 19p. 1 Diagram, 5 Charts.

Subject Terms: *Individualism, Trust, Consumer attitudes, Corruption in business enterprises, Business ethics, Customer satisfaction, Customer loyalty

Geographic Terms: Cyprus

Research in marketing strategy.

Authors: Morgan, Neil A. Whitler, Kimberly A. Feng, Hui et al.

Source: Journal of the Academy of Marketing Science. Jan2019, Vol. 47 Issue 1, p4-29. 26p.