Search Results - "Chevalier, Judith"

Focus On Authors.

Source: Marketing Science (INFORMS). Sep/Oct2018, Vol. 37 Issue 5, p852-853. 2p.

Trump's 'Queen of Hearts' moment with the BLS echoes Putin's purges and Orwell's omens.

Authors: Sonnenfeld, Jeffrey Chevalier, Judith Henriques, Stephen et al.

Source: Fortune.com. 8/5/2025, pN.PAG-N.PAG. 1p.

The Weekend Effect in Online Reviews.

Authors: Bayerl, Andreas Schoenmueller, Verena Goldenberg, Jacob et al.

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p211-233. 23p.

Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews.

Authors: Mousavi, Javad Villanova, Daniel

Source: Journal of Public Policy & Marketing. Jan2026, Vol. 45 Issue 1, p1-17. 17p.

Journal of Marketing Research: Annotated Subject Index and Author/Title Index Vol. XLIII, 2006.

Source: Journal of Marketing Research (JMR). Nov2006, Vol. 43 Issue 4, p705-718. 14p.

Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising.

Authors: Huang, Shan Lin, Song

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p88-110. 23p.

Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles.

Authors: Hu, Ye¹ (AUTHOR) yehu@uh.edu

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p111-129. 19p.

Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset.

Authors: Ganesan, Shankar Mallapragada, Girish

Source: Journal of Public Policy & Marketing. Jan2025, Vol. 44 Issue 1, p122-139. 18p.

To Tell, Not to Yell: The Effect of Writer's Intents on Readers' Perceived Helpfulness of Online Product Reviews.

Authors: Briers, Barbara He, Xzavier Lamey, Lien

Source: Journal of Interactive Marketing. Aug2024, Vol. 59 Issue 3, p312-328. 17p.

The Impact of Negative Reviews on Online Search and Purchase Decisions.

Authors: Varga, Marton Albuquerque, Paulo

Source: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p803-820. 18p.

Trump's Decision to Fire BLS Chief Echoes Putin's Strategies.

Authors: Sonnenfeld, Jeffrey Chevalier, Judith Tian, Steven et al.

Source: Time.com. 8/4/2025, pN.PAG-N.PAG. 1p.

Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.

Authors: Fong, Jessica Guo, Tong Rao, Anita

Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p659-681. 23p.

Designing Quality Certificates: Insights from eBay.

Authors: Hui, Xiang Jin, Ginger Zhe Liu, Meng

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p40-60. 21p.

The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations.

Authors: Wu, Yuechen Ratner, Rebecca K.

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p407-426. 20p.

Participant Schedule for the AFA 2020 San Diego Meetings January 3–5, 2020.

Source: Journal of Finance (John Wiley & Sons, Inc.). Dec2019, Vol. 74 Issue 6, p3318-3389. 72p. 3 Charts.

The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions.

Authors: Abell, Annika Morgan, Carter Romero, Marisabel

Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1041-1057. 17p.

Participant Schedule Report Participants in the AFA 2018 Philadelphia Meetings January 5-7, 2018.

Source: Journal of Finance (John Wiley & Sons, Inc.). Dec2017, Vol. 72 Issue 6, p2827-2888. 62p.

The Competitive Effects of Online Reviews on Hotel Demand.

Authors: Cho, Sanghoon Pekgün, Pelin Janakiraman, Ramkumar et al.

Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p40-60. 21p.

User-Generated Physician Ratings and Their Effects on Patients' Physician Choices: Evidence from Yelp.

Authors: Chen, Yiwei Lee, Stephanie

Source: Journal of Marketing. Jan2024, Vol. 88 Issue 1, p77-96. 20p.

Words Meet Photos: When and Why Photos Increase Review Helpfulness.

Authors: Ceylan, Gizem Diehl, Kristin Proserpio, Davide

Source: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p5-26. 22p.