Search Results - "Comparative advertising"

THE BEST FOR EVERYBODY? - CONSEQUENCES OF THE ACTIVATION OF A MAXIMIZING MINDSET THROUGH COMPARATIVE ADVERTISING.

Authors: Kienzler, Timo¹ timo.kienzler@hs-pforzheim.de

Source: AMA Winter Academic Conference Proceedings. 2025, Vol. 36, p246-249. 4p.

THE COMPARATIVE PRICE ADVERTISING CONTROVERSY: CONSUMER PERCEPTIONS OF CATALOG SHOWROOM REFERENCE PRICES.

Authors: Sewall, Murphy A. Goldstein, Michael H.

Source: Journal of Marketing. Summer79, Vol. 43 Issue 3, p85-92. 8p. 2 Charts.

Comparison Advertising: Problems and Potential.

Authors: Wilkie, William L. Farris, Paul W.

Source: Journal of Marketing. 19Oct75, Vol. 39 Issue 4, p7-15. 9p. 2 Charts.

Persuasive Puffery.

Authors: Chakraborty, Archishman Harbaugh, Rick

Source: Marketing Science (INFORMS). May/Jun2014, Vol. 33 Issue 3, p382-400. 19p.

Valenced Comparisons.

Authors: Jain, Shailendra Pratap Posavac, Steven S.

Source: Journal of Marketing Research (JMR). Feb2004, Vol. 41 Issue 1, p46-58. 13p. 10 Charts.

NEW BRAND POSITIONING AND PRICING IN AN OLIGOPOLISTIC MARKET.

Authors: Horsky, Dan Nelson, Paul

Source: Marketing Science (INFORMS). Spring92, Vol. 11 Issue 2, p133. 21p.

Comparative Advertising Law in the European Community: Will the Proposed Directive Harmonize Across the Atlantic?

Authors: Richards, Jef I. Petty, Ross D. Spink, Paul M.

Source: Journal of Public Policy & Marketing. Fall95, Vol. 14 Issue 2, p310-317. 8p. 1 Chart.

Legal Issues Surrounding the Use of Comparative Advertising: What the Non-Prescriptive Drug Industry Has Taught Us.

Authors: Bixby, Michael B. Lincoln, Douglas J.

Source: Journal of Public Policy & Marketing. 1989, Vol. 8 Issue 1, p143-160. 18p. 3 Charts.

The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission.

Authors: Muehling, Darrel D. Kangun, Norman

Source: Journal of Public Policy & Marketing. 1985, Vol. 4 Issue 1, p112-128. 17p. 2 Charts.

Comparative versus noncomparative advertising: A meta-analysis.

Authors: Grewal, Dhruv Kavanoor, Sukumar

Source: Journal of Marketing. Oct97, Vol. 61 Issue 4, p1. 15p. 1 Diagram, 2 Charts.

How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements.

Authors: Barone, Michael J. Miniard, Paul W.

Source: Journal of Marketing Research (JMR). Feb1999, Vol. 36 Issue 1, p58-74. 17p. 1 Black and White Photograph.

When Persuasion Goes Undetected: The Case of Comparative Advertising.

Authors: Rose, Randall L. Miniard, Paul W. Barone, Michael J. et al.

Source: Journal of Marketing Research (JMR). Aug1993, Vol. 30 Issue 3, p315-330. 16p. 6 Charts.

The effect of the Focus of Comparison on Consumer Preferences.

Authors: Dhar, Ravi Simonson, Itamar

Source: Journal of Marketing Research (JMR). Nov92, Vol. 29 Issue 4, p430-440. 11p. 4 Charts.

Shaping the Route to Attitude Change: Central Versus Peripheral Processing Through Comparative Versus Noncomparative Advertising.

Authors: Dröge, Cornelia¹

Source: Journal of Marketing Research (JMR). May89, Vol. 26 Issue 2, p193-204. 12p. 2 Diagrams, 3 Charts.

The Interaction Between Comparative Advertising and Copy Claim Variation.

Authors: Swinyard, William R.¹

Source: Journal of Marketing Research (JMR). May81, Vol. 18 Issue 2, p175-186. 12p. 1 Black and White Photograph, 9 Charts, 3 Graphs.

An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class.

Authors: Goodwin, Stephen Etgar, Michael

Source: Journal of Marketing Research (JMR). May80, Vol. 17 Issue 2, p187-202. 16p. 2 Black and White Photographs, 1 Diagram, 10 Charts.

Consumer Reactions to Explicit Brand Comparisons in Advertisements.

Authors: Golden, Linda L.¹

Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p517-532. 16p.

Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis.

Authors: Prasad, V. Kanti¹

Source: Journal of Marketing Research (JMR). May76, Vol. 13 Issue 2, p128-137. 10p. 6 Charts.

Paired Comparison Taste Tests: Some Food for Thought.

Authors: Greenberg, Allan Collins, Sy

Source: Journal of Marketing Research (JMR). Feb1966, Vol. 3 Issue 1, p76-80. 5p. 6 Charts.

Sales-Advertising Cross-Elasticities and Advertising Competition.

Authors: Clarke, Darral G.¹

Source: Journal of Marketing Research (JMR). Aug1973, Vol. 10 Issue 3, p250-261. 12p. 7 Charts.