Search Results - "Consumer behavior research"

Customer Shopping Behavior and the Persistence of Revenues and Earnings.

Authors: Jin, Hengda Stubben, Stephen R. Ton, Karen

Source: Accounting Review. May2025, Vol. 100 Issue 3, p307-332. 26p.

Data-driven neural network dynamics for customer behavior modeling and personalized E-commerce marketing.

Authors: Li, Long Jiang, Yuanyuan

Source: AIMS Mathematics. 2026, Vol. 11 Issue 2, p1-22. 22p.

Factors driving consumers' intention to purchase virtual clothing: Applying cognition–affect–conation theory.

Authors: Gong, Taisheng Zhang, Chen Kang, Luping

Source: Social Behavior & Personality: an international journal. Jan2026, Vol. 54 Issue 1, p1-19. 19p.

Subjects: Consumer behavior, Social influence, Market segmentation, Consumer behavior research, Pleasure

Guidelines for creating content when conducting netnographic research.

Authors: Brooks, Gillian Eckhardt, Giana M. Parmentier, Marie-Agnès

Source: Marketing Letters. Dec2025, Vol. 36 Issue 4, p779-792. 14p.

ON LEVERAGING GENERATIVE ARTIFICIAL INTELLIGENCE (GENAI) FOR BEHAVIOR LEARNING AND PERSONALIZED MARKETING OPTIMIZATION.

Authors: Alsulami, Bsmah Alwated, Budoor Barashid, Khadijah et al.

Source: Archives for Technical Sciences / Arhiv za Tehnicke Nauke. 2025, Issue 34, p35-58. 24p.

Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption.

Authors: Hoffmann, Stefan Jobst, Christina Nickel, Kristina et al.

Source: Psychology & Marketing. Apr2026, Vol. 43 Issue 4, p908-933. 26p.

小売企業の経営者はセンサリー・マーケティングを どう考えているのか？ ― 有効活用に向けたインタビュー調査による検討 ―.

Alternate Title: What Do Top Management Personnel in Retail Companies Think About Sensory Marketing?: Insights for Effective Practical Application Based on Interviews.

Authors: 石井 裕明 平木 いくみ 外川 拓 et al.

Source: Quarterly Journal of Marketing. 2025, Vol. 45 Issue 2, p95-104. 10p.

The Relationship Between Gamification User Types, Demographic Factors, and Gaming Habits.

Authors: Santos, Ana Cláudia Guimarães Oliveira, Wilk Vassileva, Julita et al.

Source: International Journal of Human-Computer Interaction. Sep2025, Vol. 41 Issue 18, p11806-11820. 15p.

Subjects: Gamification, Sociodemographic factors, Consumer behavior research, Customer experience, Web personalization

Consumer Behavior Research in the Event Management Journal: Past Insights and Future Research Directions.

Authors: Kumar, Jeetesh Islam, Md.Tariqul Ragavan, Neethiahnanthan Ari

Source: Event Management. 2025, Vol. 29 Issue 5, p681-694. 14p.

Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid.

Authors: Uttam, K Thangeda, Rahul

Source: Journal of Poverty; Apr-Jun2026, Vol. 30 Issue 3, p222-251, 30p

Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?

Authors: Amaldoss, Wilfred He, Chuan

Source: Marketing Science (INFORMS). May/Jun2025, Vol. 44 Issue 3, p728-728. 1p.

Artificial Intelligence in Frontline Service Encounters: A Systematic Review and Research Agenda.

Authors: George, Sneha Rose C, Manu Edward, Manoj

Source: International Journal of Consumer Studies. May2025, Vol. 49 Issue 3, p1-41. 41p.

Bad News? Send an AI. Good News? Send a Human.

Authors: Garvey, Aaron M. Kim, TaeWoo Duhachek, Adam

Source: Journal of Marketing. Jan2023, Vol. 87 Issue 1, p10-25. 16p. 4 Graphs.

Do consumers' post-purchase regrets reinforce or inhibit future impulse buying behavior propensity? Assessing the moderating effect of neuroticism and temporal perspective.

Authors: Chou, Chien-Heng Chien, Shen-Fang Tien, Han-Kuang

Source: Current Psychology. Jun2025, Vol. 44 Issue 11, p11036-11048. 13p.

Goal conflict influences impulsive consumption behavior among Chinese customers: A moderated mediation model.

Authors: Li, Zhiwei Liu, Jie Yu, Xiaosheng

Source: Social Behavior & Personality: an international journal. Jun2025, Vol. 53 Issue 6, p1-9. 9p.

Subjects: Consumer behavior, Consumption (Economics), Consumer behavior research, Consumers, Risk aversion

Preference reversals in ethicality judgments of medical treatments.

Authors: Lemli, Benjamin A. Landy, Justin F.

Source: PLoS ONE. 4/29/2025, Vol. 20 Issue 4, p1-28. 28p.

How Immersive Retailing Affects Consumers' Urge to Buy: Impacts of Self-Imagery, Positive Emotion, and Self-Relevance.

Authors: Jang, Ju Yeun Kim, Do Yuon

Source: International Journal of Human-Computer Interaction. Apr2025, Vol. 41 Issue 8, p4964-4978. 15p.

Subjects: Clothing stores, Head-mounted displays, Consumer behavior research, Consumers, Computer systems

The Impact of Power Distance Belief on Consumers' Preference for Perceived Core and Peripheral Destination.

Authors: Gao, Jun Gong, Han Gong, Shuying et al.

Source: Journal of Consumer Behaviour. May2026, Vol. 25 Issue 3, p1123-1138. 16p.

Subjects: Power (Social sciences), Consumer preferences, Consumer behavior research, Tourism marketing, Psychological distance

POST-PURCHASE REGRET IN OTA: EXPLORING THE ROLE OF IMPULSE BUYING.

Authors: Kumari, Neha Mishra, Niraj Srivastava, Praveen

Source: Journal of Hospitality Application & Research. 2025, Vol. 20 Issue 1, p106-127. 22p.

A INFLUÊNCIA DO COMPROMETIMENTO DO CONSUMIDOR NA PERCEPÇÃO DE FALHAS DE SERVIÇO: UM EXPERIMENTO NA INDÚSTRIA DE ENTREGA DE ALIMENTOS.

Alternate Title: THE INFLUENCE OF CONSUMERS' COMMITMENT ON SERVICE FAILURES’ PERCEPTION: AN EXPERIMENT IN THE FOOD DELIVERY INDUSTRY.

Authors: Ramos, Fernanda dos Santos Santos da Silveira, Jéssica Soares Brum de Mello, Nathalia

Source: Caderno de Administração. Jan-Jun2025, Vol. 33 Issue 1, p76-96. 21p.