Search Results - "Consumers"

Customers' Review Content and Their Referral and (Re)Purchase Behaviors.

Authors: Liu, Ruhan Zhang, Wanqing Chintagunta, Pradeep K.

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p127-147. 21p.

The Weekend Effect in Online Reviews.

Authors: Bayerl, Andreas Schoenmueller, Verena Goldenberg, Jacob et al.

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p211-233. 23p.

The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations.

Authors: Wu, Yuechen Ratner, Rebecca K.

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p407-426. 20p.

Ultra-Fresh Fashion: Creating Demand with Freshness and Agility.

Authors: Chen, Li Lee, Hau Yao, Shiqing

Source: Management Science (INFORMS). Apr2026, Vol. 72 Issue 4, p3371-3389. 19p.

New Research on How Brand Associations Drive Customer Spending.

Authors: Vriens, Marco Verhulst, Rogier Eggers, Felix et al.

Source: Harvard Business Review Digital Articles. 4/8/2026, p1-9. 9p.

Managing Service Systems with Overconfident Customers.

Authors: Zhang, Na Paul, Anand Sun, Xu

Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jan/Feb2026, Vol. 28 Issue 1, p308-325. 18p.

Expanding and Enriching Marketing (and Management) Research, Education, and Practice Through Subsistence Marketplaces.

Authors: Viswanathan, Madhu (AUTHOR) marketplaceliteracy@gmail.com

Source: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p248-251. 4p.

Frontiers: Content Quality Provision and Welfare Implications of Digital Platform Commission Fees.

Authors: Sharma, Siddhartha Mehra, Amit

Source: Marketing Science (INFORMS). Mar/Apr2026, Vol. 45 Issue 2, p249-257. 9p.

Safety Reviews on Airbnb: An Information Tale.

Authors: Culotta, Aron Jin, Ginger Zhe Sun, Yidan et al.

Source: Marketing Science (INFORMS). Mar/Apr2026, Vol. 45 Issue 2, p280-317. 38p.

The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading.

Authors: Donati, Dante¹ (AUTHOR) dd3137@gsb.columbia.edu

Source: Marketing Science (INFORMS). Mar/Apr2026, Vol. 45 Issue 2, p386-427. 42p.

Vertical Competition on a Common Platform.

Authors: Puyang, Xiaojuan Gu, Zheyin Chen, Rachel R. et al.

Source: Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p175-188. 14p.

Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It.

Authors: Tatavarthy, Aruna Divya Martuza, Jareef Thorbjørnsen, Helge

Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p41-59. 19p.

The Power of Proximity: Exploring Narrative Language in Consumer Reviews.

Authors: Hamby, Anne McFerran, Brent Fuller, Christie

Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p157-176. 20p.

Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value.

Authors: Grewal, Lauren Stephen, Andrew T. Bart, Yakov

Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p27-46. 20p.

Can Lower(ed) Expert Opinions Lead to Better Consumer Ratings?: The Case of Michelin Stars.

Authors: Li, Xingyi Deng, Yiting Manchanda, Puneet et al.

Source: Management Science (INFORMS). Mar2026, Vol. 72 Issue 3, p2427-2450. 24p.

The Asymmetric Effects of Posting an Online Review on Future Spending and the Dark Side of Solicitations.

Authors: Karaman, Hülya¹ (AUTHOR) hkaraman@smu.edu.sg

Source: Management Science (INFORMS). Feb2026, Vol. 72 Issue 2, p1579-1594. 16p.

HOW VICTORIA'S SECRET GOT ITS SEXY BACK.

Authors: HINCHLIFFE, EMMA (AUTHOR)

Source: Fortune. Feb/Mar2026, Vol. 193 Issue 1, p52-57. 6p. 3 Color Photographs.

Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox.

Authors: Kim, Yunhyoung Cui, Haitao Zhu, Yi

Source: Marketing Science (INFORMS). Nov/Dec2025, Vol. 44 Issue 6, p1362-1380. 19p.

Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews.

Authors: Bondi, Tommaso^1,2 (AUTHOR) tbondi@cornell.edu

Source: Marketing Science (INFORMS). Nov/Dec2025, Vol. 44 Issue 6, p1258-1277. 20p.

Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice.

Authors: Lim, Taewook Kim, TI Tongil Kim, Suh Yeon

Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1142-1158. 17p.