Search Results - "Customer cocreation"

Brand value co-creation as the structure of power.

Alternate Title: PREKIŲ ŽENKLO VERTĖS BENDRAKŪRA KAIP GALIOS STRUKTŪRA.

Authors: Limbą, Tadas Šidlauskas, Aurimas Romeika, Giedrius et al.

Source: Transformations in Business & Economics. 2026, Vol. 25 Issue 2, p484-506. 23p.

Resource flows in a multi-directional integrated value creation model.

Authors: Arabie, Hope Fox, Corey J Rayburn, Steven W

Source: Journal of General Management. Apr2026, Vol. 51 Issue 3, p304-317. 14p.

Data-driven review of customer engagement: key research themes and future directions.

Authors: Zang, Luning Wang, Linqiang Zhang, Dianfeng et al.

Source: Electronic Commerce Research. Apr2026, Vol. 26 Issue 2, p1887-1917. 31p.

Unveiling AI Deployment and Social Support on Customer Value Co-Creation and Stickiness in Social Commerce: A PLS-SEM and NCA Approach.

Authors: Catacutan, Zandro M. Perlado, Christian Edwin M.

Source: South East Asian Journal of Management. Apr2026, Vol. 20 Issue 1, p97-124. 29p.

廊道旅游经营户电商直播的价值共创机制.

Alternate Title: Value co-creation mechanism of e-commerce live streaming for corridor tourism operators.

Authors: 李馨怡 洪学婷 杨钊

Source: Resources Development & Market. 2026, Vol. 42 Issue 5, p791-800. 10p.

Digital Value Orchestration and Tourism Value Co-Creation: The Role of Social-Digital Resonance.

Authors: PANJAITAN, ROYMON CAHYA, HANDY NUR AFENDI, ARIF et al.

Source: International Journal of Economics & Management. Apr2026, Vol. 20 Issue 1, p37-51. 15p.

How does the business model of platform enterprises evolve? Based on dual dimensions of servitization and value co-creation.

Authors: Li, Huimin Zhao, Jing Zhao, Zhichao et al.

Source: Production Planning & Control. Apr2026, Vol. 37 Issue 6, p579-595. 17p.

From Engagement to Action in Hospitality Management: Brand Experience and Value Co-Creation as Dual Engines of Hotel Loyalty.

Authors: Karalazarou, Maria Magdalini Christou, Evangelos Chatzigeorgiou, Chryssoula et al.

Source: Administrative Sciences (2076-3387). Apr2026, Vol. 16 Issue 4, p168. 29p.

情感经济视角下文化IP的营销路径--以《哪吒之魔童闹海》为例.

Alternate Title: Marketing Pathways of Cultural IP from the Perspective of the Emotional Economy: A Case Study of Ne Zha 2.

Authors: 张牟婷¹ 794012441@qq.com

Source: Journal of Yangtze Normal University. Jun2026, Vol. 42 Issue 3, p43-52. 10p.

Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator.

Authors: Rather, Raouf Ahmad Rehman, Shakeel Ul Parrey, Shakir Hussain et al.

Source: Journal of Quality Assurance in Hospitality & Tourism. 2026, Vol. 27 Issue 3, p630-656. 27p.

Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities.

Authors: Yin, Jielin Chang, Yi Ma, Zhenzhong et al.

Source: Behavioral Sciences (2076-328X). May2026, Vol. 16 Issue 5, p768. 27p.

تبیین مشارکت مشتری در هم آفرینی ارزش برند فضای مجازی.

Alternate Title: Explaining customer participation in co-creating brand value in cyberspace.

Authors: فاطمه عباسی باقر عسگرنژاد نو هوشمند باقری قره et al.

Source: Journal of Business Administration Research (2645-386X). Winter2026, Vol. 17 Issue 42, p1-26. 26p.

The Impact of Online and Offline Channel Interactions on Guest Value Co-creation Behavior in Rural Homestays in Sichuan of China.

Authors: Liu, Ling Khunthong, Ubonwan Sangthong, Thaunjai

Source: Journal of Logistics, Informatics & Service Science. 2026, Vol. 13 Issue 3, p281-294. 14p.

MANUFACTURER-USER COLLABORATIVE INNOVATION VIA E-COMMERCE PLATFORMS.

Authors: Wan, Weizhong Xu, Xiaoqian Zhang, Qingxia

Source: Journal of Entrepreneurship & Sustainability Issues. Mar2026, Vol. 13 Issue 3, p279-298. 20p.

ANTECEDENTS OF CONSUMER ENGAGEMENT IN CO-CREATION OF INNOVATION – LITERATURE REVIEW.

Authors: HOFMAN-KOHLMEYER, Magdalena¹ magdalena.hofman-kohlmeyer@uekat.pl

Source: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2026, Issue 246, p245-260. 16p.

A Framework of Services-as-Practices.

Authors: Skålén, Per¹ (AUTHOR) per.skalen@kau.se

Source: Journal of Service Research. Feb2026, Vol. 29 Issue 1, p63-80. 18p.

Who Is A Sustainable Consumer? Activating The Eco-Mindset.

Authors: Moorthy, Janakiraman R. V., ShabbirHusain

Source: Management Practice Insights (MPI). 2026, Vol. 4 Issue 1, p8-13. 6p.

Exploring the drivers of experience intentions to co-create value among quarantine greenhouse customers.

Authors: Wu, Hung-Che^1,2 (AUTHOR) wuhungche66@gmail.com

Source: Journal of Foodservice Business Research. 2026, Vol. 29 Issue 1, p82-113. 32p.

Subjects: Customer cocreation, COVID-19, Greenhouse management, Customer experience, Quality of service, Marketing strategy

Geographic Terms: Amsterdam (Netherlands)

Stay Healthy, Stay Furbished: Investigating the Co-Created Experiences of Quarantine Hotel Stay and Implications for Post-Pandemic Era.

Authors: Deng, Chengdan Shen, James Huawen Yan, Qi et al.

Source: Journal of Quality Assurance in Hospitality & Tourism. 2026, Vol. 27 Issue 2, p211-236. 26p.

Should chatbots use dialects? Exploring the influence mechanism of chatbot language form on value co-creation intention.

Authors: Li, Jun Liu, Shuaifang Wang, Yiyan et al.

Source: Current Issues in Tourism. Feb2026, Vol. 29 Issue 3, p615-632. 18p.