Search Results - "De Los Santos, Babur"

The Impact of Negative Reviews on Online Search and Purchase Decisions.

Authors: Varga, Marton Albuquerque, Paulo

Source: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p803-820. 18p.

The Competitive Effects of Online Reviews on Hotel Demand.

Authors: Cho, Sanghoon Pekgün, Pelin Janakiraman, Ramkumar et al.

Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p40-60. 21p.

Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice.

Authors: Dellaert, Benedict G.C. Johnson, Eric J. Duncan, Shannon et al.

Source: Journal of Marketing. Jan2024, Vol. 88 Issue 1, p15-30. 16p.

Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust.

Authors: Beck, Ben B. Wuyts, Stefan Jap, Sandy

Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p682-699. 18p.

The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods.

Authors: Tran, Uyen (AUTHOR) utran@asu.edu

Source: Journal of Marketing. Jun2025, p1.

The Importance of Price Beliefs in Consumer Search.

Authors: Jindal, Pranav Aribarg, Anocha

Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p321-342. 22p. 1 Diagram, 3 Charts, 8 Graphs.

Optimizing Click-Through in Online Rankings with Endogenous Search Refinement.

Authors: De Los Santos, Babur Koulayev, Sergei

Source: Marketing Science (INFORMS). Jul/Aug2017, Vol. 36 Issue 4, p542-564. 23p.

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases.

Authors: Li, Jingjing Abbasi, Ahmed Cheema, Amar et al.

Source: Journal of Marketing. Jul2020, Vol. 84 Issue 4, p127-146. 20p. 2 Diagrams, 5 Charts, 2 Graphs.

Consumer Search and Filtering on Online Retail Platforms.

Authors: Jiang, Baojun Zou, Tianxin

Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p900-916. 17p. 2 Color Photographs, 4 Graphs.

The Determinants and Consequences of Search Cost Heterogeneity: Evidence from Local Gasoline Markets.

Authors: NISHIDA, MITSUKUNI REMER, MARC

Source: Journal of Marketing Research (JMR). Jun2018, Vol. 55 Issue 3, p305-320. 16p. 9 Charts, 4 Graphs.

The Network Value of Products.

Authors: Oestreicher-Singer, Gal Libai, Barak Sivan, Liron et al.

Source: Journal of Marketing. May2013, Vol. 77 Issue 3, p1-14. 14p. 1 Diagram, 7 Charts.

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment.

Authors: LI, HONGSHUANG (ALICE) KANNAN, P. K.

Source: Journal of Marketing Research (JMR). Feb2014, Vol. 51 Issue 1, p40-56. 17p. 1 Diagram, 10 Charts.

Quality in Context: Experience-Relevant Consumption Context Influences Product Ratings.

Authors: Meister, Matt Reinholtz, Nicholas

Source: Journal of Marketing. Jul2025, p1.

E-book pricing and vertical restraints.

Authors: De los Santos, Babur Wildenbeest, Matthijs

Source: Quantitative Marketing & Economics. Jun2017, Vol. 15 Issue 2, p85-122. 38p.

Search Engine Optimization: What Drives Organic Traffic to Retail Sites?

Authors: Baye, Michael R. De los Santos, Babur Wildenbeest, Matthijs R.

Source: Journal of Economics & Management Strategy. Spring2016, Vol. 25 Issue 1, p6-31. 26p. 1 Color Photograph, 6 Charts, 3 Graphs.

PROMINENCE AND MARKET POWER: ASYMMETRIC OLIGOPOLY WITH SEQUENTIAL CONSUMER SEARCH.

Authors: Hanazono, Makoto Kudoh, Noritaka

Source: International Economic Review. Aug2024, Vol. 65 Issue 3, p1249-1281. 33p.

In Search of a Risk‐Free Asset: Search Costs and Sticky Deposit Rates.

Authors: YANKOV, VLADIMIR (AUTHOR)

Source: Journal of Money, Credit & Banking (John Wiley & Sons, Inc.). Aug2024, Vol. 56 Issue 5, p1053-1098. 46p.

American Economic Journal: Microeconomics.

Authors: HÖRNER, JOHANNES

Source: AEA Papers & Proceedings. May2018, Vol. 108, p686-693. 8p.

Use of Personal Data for Monetization Purposes: The Case of Mobile Applications.

Authors: Jean, Clara Lefrere, Vincent

Source: Journal of Economic Issues. Dec2023, Vol. 57 Issue 4, p1095-1102. 8p.

Experimental Tests of Rational Inattention.

Authors: Dean, Mark Neligh, Nathaniel

Source: Journal of Political Economy. Dec2023, Vol. 131 Issue 12, p3415-3461. 47p.