Search Results - "Duffett, Rodney"

Instagram Mega-Influencers' Effect on Generation Z's Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective.

Authors: Duffett, Rodney Mxunyelwa, Ayabonga

Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2025, Vol. 20 Issue 2, p94, 22p

Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach.

Authors: Marthinus, Justin Duffett, Rodney Graeme Knott, Brendon

Source: International Journal of Sports Marketing & Sponsorship. 2025, Vol. 26 Issue 6, p14-31.

Exploring the relationship between corporate social responsibility and the marketing performance of professional sport organisations in South Africa.

Authors: Moyo, Talent Knott, Brendon Duffett, Rodney

Source: Sport in Society. Dec2022, Vol. 25 Issue 12, p2415-2433.

Modeling emoji online marketing on websites among young consumers: the moderation effect of age.

Authors: Maraule, Mihlali Duffett, Rodney Edu, Tudor

Source: Future Business Journal. 4/28/2025, Vol. 11 Issue 1, p1-15. 15p.

An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry.

Authors: Moyo, Talent Duffett, Rodney Knott, Brendon

Source: SAGE Open. Apr-Jun2022, Vol. 12 Issue 2, p1-13. 13p.

The Use of Social Media as a Marketing Tool by Tourist Attractions: Influence on Cognitive, Affective and Behavioural Consumer Attitudes.

Authors: Nzeku, Bongiwe Duffett, Rodney Graeme

Source: African Journal of Hospitality, Tourism & Leisure. Apr2021, Vol. 10 Issue 2, p742-757. 16p.

The Digital Transformation: The Forty Years of Marketing Communication Research.

Alternate Title: Dijital Dönüşüm: Pazarlama İletişimi Araştırmalarının Kırk Yılı.

Authors: DURMUŞ ŞENYAPAR, Hafize Nurgül¹ nurguld@gazi.edu.tr

Source: Çankırı Karatekin University Journal of the Faculty of Economics & Administrative Sciences. Spring2024, Vol. 14 Issue 1, p197-229. 33p.

Grievances and Polarization on Social Media: Perspectives from Religious Young Adults in Conflict-Ridden Amsterdam.

Authors: Missier, Clyde Anieldath¹

Source: Social Sciences (2076-0760). Dec2025, Vol. 14 Issue 12, p691. 15p.

THE IMPACT OF STUDENT-RUN MARKETING AGENCY SERVICES ON SATISFACTION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES AND MICROENTERPRISES.

Alternate Title: STUDENTIŠKŲ RINKODAROS AGENTŪROS PASLAUGŲ POVEIKIS MAŽŲJŲ IR VIDUTINIŲ ĮMONIŲ IR MIKROĮMONIŲ PASITENKINIMUI IR VERSLO VEIKLAI.

Authors: Duffett, Rodney Graeme Cromhout, Dylan Henry Edu, Tudor

Source: Transformations in Business & Economics. 2023, Vol. 22 Issue 3, p101-120. 20p.

BRAND-CENTRED FASHION CLOTHING BEHAVIOUR MODELLING WITHIN GENERATION Y. A TWO-COUNTRY COMPARISON.

Authors: IONESCU, Ștefan-Alexandru DUFFETT, Rodney EDU, Tudor et al.

Source: Economic Computation & Economic Cybernetics Studies & Research. 2023, Vol. 57 Issue 2, p203-220. 18p.

The Influence of Student-Imparted Marketing Skills and Knowledge Instruction on Small Businesses' Satisfaction: A Service Learning Programme in South Africa.

Authors: Duffett, Rodney Graeme Cromhout, Dylan Henry

Source: Journal for Advancement of Marketing Education. Spring2022, Vol. 30 Issue 1, p1-14. 14p.

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction.

Alternate Title: Explorando el impacto de las herramientas y recursos de comunicación de marketing desarrollados por estudiantes en el rendimiento y satisfacción de las PYMEs.

Authors: Cromhout, Dylan Duffett, Rodney

Source: Small Business International Review. 2022, Vol. 6 Issue 1, p1-15. 15p.

Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa.

Alternate Title: Análisis exploratorio del uso de las redes sociales como canal de comunicación en las PYMES independientes del comercio minorista de alimentación en Sudáfrica.

Authors: dos Santos, José Duffett, Rodney

Source: Small Business International Review. Dec2021, Vol. 5 Issue 2, p1-18. 18p.

Corporate social responsibility in professional sport organisations: a developing country perspective.

Authors: Moyo, Talent Duffett, Rodney Knott, Brendon

Source: International Journal of Sport Management & Marketing. 2022, Vol. 22 Issue 5/6, p444-457.

South African Millennials' Attitudes towards the Communications Effect of YouTube Marketing.

Authors: Duffett, Rodney G.¹ duffetr@cput.ac.za

Source: African Journal of Information Systems. 2021, Vol. 13 Issue 1, p33-57. 25p.

MODELLING INTRA-GENERATION Y FASHION CLOTHING BUYING BEHAVIOUR. A COMPARATIVE STUDY CENTRED ON MOTIVATION, STORE SELECTION AND BRAND LOYALTY.

Alternate Title: Y KARTOS MADINGŲ DRABUŽIŲ PIRKIMO ELGESIO MODELIAVIMAS, ORIENTUOTAS Į MOTYVACIJĄ, PARDUOTUVĖS PASIRINKIMĄ IR LOJALUMĄ PREKĖS ŽENKLUI.

Authors: Edu, Tudor Duffett, Rodney Graeme Negricea, Iliuta Costel et al.

Source: Transformations in Business & Economics. 2021, Vol. 20 Issue 1, p219-238. 20p.

Perceptions of Greenwashing and Purchase Intentions: A Model of Gen Z Responses to ESG-Labeled Digital Advertising.

Authors: Balaskas, Stefanos Stamatiou, Ioannis Komis, Kyriakos et al.

Source: Risks. Aug2025, Vol. 13 Issue 8, p157. 33p.

Social Inclusion of Gen Z Ukrainian Refugees in Lithuania: The Role of Online Social Networks.

Authors: Palomo-Domínguez, Isabel Pivorienė, Jolanta Merfeldaitė, Odeta

Source: Social Sciences (2076-0760). Jul2024, Vol. 13 Issue 7, p361. 26p.

Consumer perceptions toward sugar content of fruit juice products in a developing country.

Authors: Duffett, Rodney Graeme¹ duffetr@cput.ac.za

Source: Journal of Food Products Marketing. Aug-Sep2018, Vol. 24 Issue 6, p745-760. 16p.

Management of Green Competitive Advantage: A Systematic Literature Review and Research Agenda.

Authors: Bintara, Rista Yadiati, Winwin Zarkasyi, Muhammad Wahyudin et al.

Source: Economies. Feb2023, Vol. 11 Issue 2, p66. 21p.