Search Results - "Ebbes, Peter"

Getting the Board on Board: Marketing Department Power and Board Interlocks.

Authors: Ebbes, Peter Germann, Frank Grewal, Rajdeep

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p1-21. 21p.

A Practical Guide to Endogeneity Correction Using Copulas.

Authors: Qian, Yi Koschmann, Anthony Xie, Hui

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p27-51. 25p.

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning.

Authors: Ye, Jianping Wedel, Michel Pieters, Rik

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p122-144. 23p.

The Interactive Effect of Physician–Hospital Organization and External Environment on Patient Satisfaction.

Authors: Hirunyawipada, Tanawat Zolfagharian, Mohammadali Pan, Yue et al.

Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p560-583. 24p.

Gremlins in the Data: Identifying the Information Content of Research Subjects.

Authors: Howell, John R. Ebbes, Peter Liechty, John C.

Source: Journal of Marketing Research (JMR). Feb2021, Vol. 58 Issue 1, p74-94. 21p. 1 Diagram, 8 Charts, 6 Graphs.

An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach.

Authors: Gielens, Katrijn Steenkamp, Jan-Benedict E.M.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p165-191. 27p.

How Firms Can Steer Social Media Conversations.

Authors: Saljoughian, Mohammad "Mike" Hewett, Kelly van Heerde, Harald J. et al.

Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1003-1025. 23p.

Cementing JM 's Impact on the Marketing Ecosystem: Empirical Execution.

Authors: Steenkamp, Jan-Benedict E.M. Fischer, Marc Haws, Kelly L. et al.

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p1-12. 12p.

The Effect of Company Size on Aggregate Word-of-Mouth Valence.

Authors: Klostermann, Jan Flaswinkel, Anne Mareike Hydock, Chris et al.

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p130-151. 22p.

Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock.

Authors: Ramani, Nandini¹ (AUTHOR) nandini.ramani@tamu.edu

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p47-65. 19p.

Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach.

Authors: Yang, Fan Qian, Yi Xie, Hui

Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p601-623. 23p.

The Impact of Air Pollution on Consumer Spending.

Authors: Kim, Sanghwa Trusov, Michael

Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p78-96. 19p.

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns.

Authors: ASCARZA, EVA EBBES, PETER NETZER, ODED et al.

Source: Journal of Marketing Research (JMR). Jun2017, Vol. 54 Issue 3, p347-363. 17p. 1 Diagram, 12 Charts, 2 Graphs.

How Star Power Drives Video Game Success.

Authors: Marchand, André Weber, Nicolas R.

Source: Journal of Interactive Marketing. Aug2025, Vol. 60 Issue 3, p237-249. 13p.

To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice.

Authors: Mallapragada, Girish Bommaraju, Raghu Kumar, Alok et al.

Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p645-663. 19p.

Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding.

Authors: Rieger, Verena Dreller, Anne Engelen, Andreas

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p170-188. 19p.

Referral Contagion: Downstream Benefits of Customer Referrals.

Authors: Gershon, Rachel Jiang, Zhenling

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p97-116. 20p.

(Re)Claiming Marketing's Strategic Role: Get the Board on Board!

Authors: Ebbes, Peter¹ (AUTHOR)

Source: NIM Marketing Intelligence Review. Nov2025, Vol. 17 Issue 2, p30-35. 6p.

The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.

Authors: Berendt, Johannes Uhrich, Sebastian Borah, Abhishek et al.

Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1058-1078. 21p.

Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models.

Authors: Qian, Yi Xie, Hui

Source: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p914-936. 23p.