Search Results - "Engeler, Isabelle"

From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust.

Authors: Engeler, Isabelle Barasz, Kate

Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p562-585. 24p. 4 Color Photographs, 3 Diagrams, 2 Charts, 7 Graphs.

Subject Terms: *Brand choice, *Brand name products, *Consumer attitudes, *Matching theory

Company/Entity: Nike Inc. 050957364 NKE

Three Themes for the Future of Brands in a Changing Consumer Marketplace.

Authors: Campbell, Margaret C Price, Linda L

Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p517-526. 10p. 1 Diagram.

Subject Terms: *Marketplaces, *Business names, *Contestable markets theory, *Consumer behavior, *Consumer preferences

The Relationship between Financial Literacy Misestimation and Misplacement from the Perspective of Inverse Differential Information and Stock Market Participation.

Authors: Lee, Yun-Ho Ma, Weihua

Source: International Journal of Financial Studies. Sep2024, Vol. 12 Issue 3, p81. 24p.

Consumer Trust: Meta-Analysis of 50 Years of Empirical Research.

Authors: Khamitov, Mansur Rajavi, Koushyar Huang, Der-Wei et al.

Source: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p7-18. 12p.

Subject Terms: *Consumers, *Consumer research, *Trust, *Generalization, *Meta-analysis

Web Wizard or Internet Addict? The Effects of Contextual Cues in Assessing Addiction.

Authors: Raghubir, Priya Menon, Geeta Ling, I-Ling

Source: Journal of the Association for Consumer Research. Jul2021, Vol. 6 Issue 3, p362-376. 15p.

Building Diverse and Inclusive Social Networks: New Theories and Empirical Evidence.

Authors: Mihwa Seong Gloor, Jamie L. Brands, Raina A. et al.

Source: Academy of Management Annual Meeting Proceedings. 2023, Vol. 2023 Issue 1, p2001-2001. 1p.