Search Results - "Gill, Manpreet"

More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption.

Authors: Wu, Michael W. Ham, Sung H.

Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p96-114. 19p.

Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening.

Authors: Zhou, Chen Gill, Manpreet Liu, Qiang

Source: Journal of Marketing Research (JMR). Feb2022, Vol. 59 Issue 1, p97-117. 21p. 6 Charts.

Recall environment and post-recall stock market response.

Authors: Javadinia, Amir Gill, Manpreet Jayachandran, Satish

Source: Journal of the Academy of Marketing Science. Jul2024, Vol. 52 Issue 4, p1171-1194. 24p.

Driving Mobile App User Engagement Through Gamification.

Authors: Paschmann, Jens W. Bruno, Hernán A. van Heerde, Harald J. et al.

Source: Journal of Marketing Research (JMR). Apr2025, Vol. 62 Issue 2, p249-273. 25p.

Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset.

Authors: Ganesan, Shankar Mallapragada, Girish

Source: Journal of Public Policy & Marketing. Jan2025, Vol. 44 Issue 1, p122-139. 18p.

Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis.

Authors: Liu, Zhuping Gao, Qiang Rao, Raghunath Singh

Source: Journal of Marketing. Jan2025, Vol. 89 Issue 1, p117-134. 18p.

Multiple Peer Effects in Charitable Donations.

Authors: Gill, Manpreet Grewal, Rajdeep Andrew Petersen, J.

Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p14-17. 4p.

Subject Terms: *Alumni associations, Social interaction, Charitable giving, Marketing strategy, Fundraisers (Persons)

What Is (and Isn't) a Product Recall?

Authors: Astvansh, Vivek Antia, Kersi D. Tellis, Gerard J.

Source: Journal of Public Policy & Marketing. Oct2024, Vol. 43 Issue 4, p295-317. 23p.

Financial Education Effects on Financial Behavior and Well-Being: The Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in Physical Health.

Authors: Netemeyer, Richard G. Lynch Jr., John G. Lichtenstein, Donald R. et al.

Source: Journal of Public Policy & Marketing. Oct2024, Vol. 43 Issue 4, p254-275. 22p.

Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App.

Authors: Gill, Manpreet Sridhar, Shrihari Grewal, Rajdeep

Source: Journal of Marketing. Jul2017, Vol. 81 Issue 4, p45-66. 22p. 18 Charts, 3 Graphs.

Reoperations are few and confined to the most valgus phenotypes 4 years after unrestricted calipered kinematically aligned TKA.

Authors: Howell, Stephen M. Gill, Manpreet Shelton, Trevor J. et al.

Source: Knee Surgery, Sports Traumatology, Arthroscopy. Mar2022, Vol. 30 Issue 3, p948-957.

Regulating Product Recall Compliance in the Digital Age: Evidence from the "Safe Cars Save Lives" Campaign.

Authors: Pagiavlas, Sotires Kalaignanam, Kartik Gill, Manpreet et al.

Source: Journal of Marketing. Sep2022, Vol. 86 Issue 5, p135-152. 18p. 1 Diagram, 5 Charts, 3 Graphs.

A cruciate-retaining implant can treat both knees of most windswept deformities when performed with calipered kinematically aligned TKA.

Authors: Howell, Stephen M. Shelton, Trevor J. Gill, Manpreet et al.

Source: Knee Surgery, Sports Traumatology, Arthroscopy. Feb2021, Vol. 29 Issue 2, p437-445.

Default Effects of Credit Card Minimum Payments.

Authors: Sakaguchi, Hiroaki Stewart, Neil Gathergood, John et al.

Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p775-796. 22p. 2 Diagrams, 10 Charts, 4 Graphs.

Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps.

Authors: Reeck, Crystal Posner, Nathaniel A. Mrkva, Kellen et al.

Source: Journal of Marketing. Jul2023, Vol. 87 Issue 4, p510-527. 18p. 1 Color Photograph, 3 Diagrams, 1 Chart, 1 Graph.

How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures.

Authors: Astvansh, Vivek Duffek, Barbara Eisingerich, Andreas B.

Source: Journal of International Marketing. Sep2023, Vol. 31 Issue 3, p1-18. 18p. 1 Diagram, 6 Charts, 2 Graphs.

Conducting Research in Marketing with Quasi-Experiments.

Authors: Goldfarb, Avi Tucker, Catherine Wang, Yanwen

Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p1-20. 20p. 3 Charts.

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis.

Authors: Melnyk, Vladimir Carrillat, François A. Melnyk, Valentyna

Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p98-120. 23p. 1 Diagram, 5 Charts, 3 Graphs.

Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction.

Authors: Umashankar, Nita Bahadir, S. Cem Bharadwaj, Sundar

Source: Journal of Marketing. Mar2022, Vol. 86 Issue 2, p66-86. 21p. 1 Diagram, 8 Charts, 2 Graphs.

The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

Authors: Bei, Zhiling Gielens, Katrijn

Source: Journal of Marketing. Mar2023, Vol. 87 Issue 2, p253-274. 22p. 1 Diagram, 5 Charts, 3 Graphs.