Search Results - "Govind, Rahul"

The Effect of Gender-Neutral Marketing on Consumer Attribute Preference.

Authors: Yin, Yunlu Li, Ruoou Su, Yi

Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1026-1044. 19p.

The Impact of Air Pollution on Consumer Spending.

Authors: Kim, Sanghwa Trusov, Michael

Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p78-96. 19p.

Criminalizing Unto Death as Act of Judgment, Act of War: The Suicidal Rationality of the Death Penalty.

Authors: Govind, Rahul¹, govind.rahul@gmail.com

Source: Law, Culture & the Humanities; Jun2024, Vol. 20 Issue 2, p397-420, 24p

The Haunting Image of the Frozen Jew (in Christian Self-Understanding), the Self-Determining Universality of Human Reason, and Anticipating the Secular-Nation-State: From Hobbes to Kant and Beyond.

Authors: Govind, Rahul

Source: Cultural Critique; Winter2024, Issue 122, p162-197, 36p

Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic.

Authors: Govind, Rahul Garg, Nitika Carter, Lemuria

Source: European Journal of Marketing. 2024, Vol. 58 Issue 2, p632-658. 27p.

Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender.

Authors: Govind, Rahul Garg, Nitika Mittal, Vikas

Source: Journal of Marketing Research (JMR). Aug2020, Vol. 57 Issue 4, p717-738. 22p. 1 Diagram, 7 Charts.

Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility.

Authors: Randrianasolo, Arilova A. Semenov, Alexey V.

Source: Journal of International Marketing. Mar2022, Vol. 30 Issue 1, p75-92. 18p. 10 Charts, 3 Graphs.

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation.

Authors: Mittal, Vikas Kamakura, Wagner A. Govind, Rahul

Source: Journal of Marketing. Jul2004, Vol. 68 Issue 3, p48-62. 15p. 1 Diagram, 5 Charts, 1 Graph, 4 Maps.

A New Understanding of Marketing and "Doing Good": Marketing's Power in the TMT and Corporate Social Responsibility.

Authors: Sun, Wenbin Govind, Rahul

Source: Journal of Business Ethics. Feb2022, Vol. 176 Issue 1, p89-109. 21p. 6 Charts, 3 Graphs.

Subject Terms: Marketing, Social responsibility of business, Customer loyalty, Customer satisfaction, Customer cocreation, Enterprise value

Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care.

Authors: Shi, Zijun Liu, Xiao Srinivasan, Kannan

Source: Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p327-352. 26p. 20 Charts, 7 Graphs.

Letter to the Editor.

Authors: Govind, Rahul¹ govind.rahul@gmail.com

Source: Journal of the Economic & Social History of the Orient. Dec2019, Vol. 63 Issue 1/2, p235-241. 7p.

PySPH: A Python-based Framework for Smoothed Particle Hydrodynamics.

Authors: Ramachandran, Prabhu Bhosale, Aditya Puri, Kunal et al.

Source: ACM Transactions on Mathematical Software; Nov2021, Vol. 47 Issue 4, p1-38, 38p

More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior.

Authors: Lu, Joy Bradlow, Eric T. Hutchinson, J. Wesley

Source: Journal of Marketing. Sep2024, Vol. 88 Issue 5, p63-88. 26p.

Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption.

Authors: Govind, Rahul Singh, Jatinder Jit Garg, Nitika et al.

Source: Journal of Business Ethics. Apr2019, Vol. 155 Issue 4, p1195-1214. 20p. 2 Color Photographs, 1 Diagram, 4 Charts, 2 Graphs.

Subject Terms: Consumer attitudes, Consumer ethics, Business ethics, Consumer preferences, Commercial products, Purchasing, Choice (Psychology), Attitude-behavior consistency

Revisiting the Diversification and Firm Performance Relationship: A Cumulative Study of Segment, Geographical, and Customer Dimensions of Diversification.

Authors: Pupovac, Ljubomir Govind, Rahul Simonin, Dimitri

Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p738-738. 1p.

Subject Terms: Diversification in industry, Organizational performance

The effect of “here and now” learning on student engagement and academic achievement.

Authors: Northey, Gavin Govind, Rahul Bucic, Tania et al.

Source: British Journal of Educational Technology. Mar2018, Vol. 49 Issue 2, p321-333. 13p. 1 Diagram, 1 Chart, 1 Graph.

Subject Terms: *Student engagement, *Academic achievement & society, *Blended learning, *Students' conduct of life, *Active learning, *Collaborative learning

Product market diversification and market emphasis.

Authors: Sun, Wenbin Govind, Rahul

Source: European Journal of Marketing. 2017, Vol. 51 Issue 7/8, p1308-1331. 24p.

Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability.

Authors: Sun, Wenbin Govind, Rahul

Source: Journal of Strategic Marketing. Aug2018, Vol. 26 Issue 5, p440-461. 22p. 1 Diagram, 4 Charts, 2 Graphs.

Dharmaśāstra and the legal personality of deities in the Ayodhya verdicts (2010 & 2019).

Authors: Fleming, Christopher T.¹ fleminct123@gmail.com

Source: Contemporary South Asia. Mar2024, Vol. 32 Issue 1, p26-39. 14p.

Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability.

Authors: Sun, Wenbin Yao, Shanji Govind, Rahul

Source: Journal of Business Ethics. Dec2019, Vol. 160 Issue 4, p1001-1017. 17p. 3 Charts, 2 Graphs.

Subject Terms: Social responsibility of business, Stockholder wealth, Marketing, Organizational performance, Strategic planning, Valuation of corporations, Resource-based theory of the firm