Search Results - "Hosanagar, Kartik"

Welfare Impact of Bilateral Rating Display in Ride-Sharing Platforms.

Authors: Jin, Chen Hosanagar, Kartik Veeraraghavan, Senthil

Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). Mar/Apr2026, Vol. 28 Issue 2, p610-623. 14p.

How Do You Market to an AI Customer?

Authors: Hosanagar, Kartik¹

Source: Harvard Business Review Digital Articles. 6/11/2026, p1-8. 8p.

The Weekend Effect in Online Reviews.

Authors: Bayerl, Andreas Schoenmueller, Verena Goldenberg, Jacob et al.

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p211-233. 23p.

More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption.

Authors: Wu, Michael W. Ham, Sung H.

Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p96-114. 19p.

Too Narrow to Help? Unveiling How Recommendation Agents' Specialization Impacts User Choices.

Authors: Baccelloni, Angelo Angelis, Matteo De Ricotta, Francesco et al.

Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p137-154. 18p.

An Investigation of p -Hacking in E-Commerce A/B Testing.

Authors: Miller, Alex P. Hosanagar, Kartik

Source: Information Systems Research (INFORMS). Sep2025, Vol. 36 Issue 3, p1691-1717. 27p.

Brand-to-Brand Engagement on Social Media: Typology and Implications.

Authors: Dineva, Denitsa Lee, Zoe Mangiò, Federico

Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p377-396. 20p.

Mapping Spatial Heterogeneity in Retail Advertising Effectiveness.

Authors: Luo, Bowen Ranjan, Bhoomija

Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1063-1080. 18p.

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands' Instagram Data.

Authors: Gao, Xiaoru Choi, S. Chan Kim, Sunghoon et al.

Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p98-116. 19p.

Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior.

Authors: Fang, Xing Kim, SunAh Chintagunta, Pradeep K.

Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p9-28. 20p.

When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content.

Authors: Dang, Ivy Chu Kwan, Canice M.C. Jia, Jayson S. et al.

Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p167-190. 24p.

AI for Customer Journeys: A Transformer Approach.

Authors: Lu, Zipei Kannan, P.K.

Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p1-26. 26p.

Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter.

Authors: Lysyakov, Mikhail Kannan, P.K. Viswanathan, Siva et al.

Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p39-58. 20p.

Senior Editor Perspectives.

Authors: Hosanagar, Kartik¹ kartikh@wharton.upenn.edu

Source: Information Systems Research (INFORMS). Dec2018, Vol. 29 Issue 4, p689-689. 1p.

The Impact of App Crashes on Consumer Engagement.

Authors: Shi, Savannah Wei Lee, Seoungwoo Kalyanam, Kirthi et al.

Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p81-98. 18p.

How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

Authors: Chang, Xinyu Zheng, Hualu Yang, Shuai et al.

Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p100-121. 22p.

Getting the Board on Board: Marketing Department Power and Board Interlocks.

Authors: Ebbes, Peter Germann, Frank Grewal, Rajdeep

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p1-21. 21p.

Affordances and Motivations of Guide Dog Puppy Raisers: Reasons for Starting, Continuing, and Quitting Volunteering.

Alternate Title: Afordancje i motywacje opiekunów zastępczych przyszłych psów przewodników: powody rozpoczęcia, kontynuacji i zakończenia wolontariatu.

Authors: Pietrowiak, Kamil¹ kamil.pietrowiak@ug.edu.pl

Source: Przegląd Socjologii Jakościowej. 2/28/2026, Vol. 22 Issue 1, p6-27. 22p.

Subject and Author Index Vol. 48, 2011.

Source: Journal of Marketing Research (JMR). Dec2011, Vol. 48 Issue 6, p1074-1085. 12p.

Resonance of Review Behavior: Will People Follow in Their Friends' Footsteps?

Authors: Yu, Zhaoyang Zhang, Zili Law, Rob et al.

Source: Journal of Interactive Marketing. Aug2024, Vol. 59 Issue 3, p294-311. 18p.