Search Results - "INFLUENCER marketing"

How Influencers Grow: An Empirical Study and Future Research Agenda.

Authors: Campbell, Colin Girard, Jeffrey M. McDuff, Daniel et al.

Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p117-136. 20p.

The Power of Star Creators: Evidence from the Live Streaming Industry.

Authors: Qian, Kun Xie, Ying

Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p149-166. 18p.

Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size.

Authors: Myers, Susan Sen, Sandipan Syrdal, Holly A. et al.

Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p436-451. 16p.

Economics of Social Media Fake Accounts.

Authors: Huang, Zihong Liu, De

Source: Management Science (INFORMS). Oct2025, Vol. 71 Issue 10, p8865-8883. 19p.

How to Do Influencer Marketing That Customers Actually Trust.

Authors: Duffek, Barbara Eisingerich, Andreas B. Merlo, Omar

Source: Harvard Business Review Digital Articles. 12/8/2025, p1-8. 8p.

Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry.

Authors: Li, Nan Haviv, Avery Lovett, Mitchell J.

Source: Marketing Science (INFORMS). Jul/Aug2025, Vol. 44 Issue 4, p894-915. 22p.

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Authors: Duffek, Barbara Eisingerich, Andreas B. Merlo, Omar et al.

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p21-46. 26p.

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.

Authors: Cheng, Mengjie Zhang, Shunyuan

Source: Management Science (INFORMS). Jul2025, Vol. 71 Issue 7, p5910-5932. 23p.

The Role of Virtual and Human Influencer Characteristics in Shaping Gen Z Purchases on TikTok: Hybrid SEM-ANN Approach.

Authors: Peemanee, Jindarat Udomlarp, Thanithaporn Weber, Ploychompoo et al.

Source: Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p150. 27p.

Building Brand Trust Through Influencers: The Mediating Role of Consumer Engagement.

Authors: Sarkis, Nada Jabbour Al Maalouf, Nada Abou Jaoude, Ella et al.

Source: Journal of Theoretical & Applied Electronic Commerce Research. Apr2026, Vol. 21 Issue 4, p114. 20p.

The Effect of Influencer's Attractiveness and Word-of-Mouth Communication on Purchase Intention.

Authors: Mahmood, Ardalan Wali Aydın, İbrahim

Source: International Journal of Business Science & Applications / Uluslararası İşletme Bilimi ve Uygulamaları Dergisi. nis2026, Vol. 6 Issue 1, p11-21. 11p.

The Influence of Beauty Influencers on the Purchasing Decisions of College Students in the Philippines.

Authors: Reyes, Maria Cecilia P. Abad, Mark Alvin H.

Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 3, p129-135. 7p.

Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives.

Authors: Jauffret, Marie-Nathalie Hallem, Yousra Aubrun, Frédéric

Source: Journal of Macromarketing. Jun2026, Vol. 46 Issue 2, p249-264. 16p.

A typology of influencer-driven customer journeys.

Authors: De-Juan-Vigaray, María D. Cocco, Helen

Source: Journal of Marketing Management. Jun2026, Vol. 42 Issue 7/8, p1084-1109. 26p.

The Impact of Influencer Marketing on Brand Awareness, Customer Brand Engagement, and Overall Brand Quality: Evidence from Optimum Gym Yogyakarta.

Authors: Mantofani, Aziz Ikko Wanaden Setyaning, Alldila Nadhira Ayu

Source: Indonesian Journal of Business Analytics. Apr2026, Vol. 6 Issue 2, p197-214. 18p.

Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility.

Authors: Kim, Hyunji Ham, Jeongmin Eastin, Matthew S.

Source: Journal of Interactive Advertising. Apr2026, p1-18. 18p. 2 Illustrations.

Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing.

Authors: Snyder, Eugene Cho Alves, Arianna Abraham, Melna et al.

Source: Journal of Interactive Advertising. Apr2026, p1-19. 19p. 7 Illustrations.

MICRO, SMALL, AND MEDIUM ENTERPRISE DIGITAL STRATEGY: E-COMMERCE, SOCIAL MEDIA, AND INFLUENCERS FOR GENERATION Z-Y LOYALTY.

Authors: Setia Tarigan, Eka Dewi Lores, Linda Dewi Purba, Anna Wati

Source: Corporate & Business Strategy Review. 2026, Vol. 7 Issue 2, p86-95. 10p.

DIGITAL MARKETING STRATEGIES FOR POSITIONING RELIGIOUS TOURISM DESTINATIONS: EVIDENCE FROM BOSNIA AND HERZEGOVINA.

Alternate Title: DIGITALNE MARKETINŠKE STRATEGIJE ZA POZICIONIRANJE DESTINACIJA VERSKOG TURIZMA: EMPIRIJSKA ANALIZA U BOSNI I HERCEGOVINI.

Authors: Kosta, Ivan Njeguš, Angelina Gajić, Jelena

Source: European Journal of Applied Economics. Apr2026, Vol. 23 Issue 1, p126-145. 20p.

To be fit, or not to be: How influencer-driven advertising reinforces idealized beauty standards in adolescents.

Authors: Feijoo, Beatriz Vizcaíno-Verdú, Arantxa

Source: Journal of Marketing Communications. Jun2026, Vol. 32 Issue 4, p414-429. 16p.