Search Results - "Jacoby, Jacob"

It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others' Involvement in Product Decisions Across the Customer Journey.

Authors: Kwon, Theresa A. Liu, Peggy J. Haws, Kelly L.

Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p127-148. 22p.

An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach.

Authors: Gielens, Katrijn Steenkamp, Jan-Benedict E.M.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p165-191. 27p.

Structural Analysis of Co-Author Relationships and Author Productivity in Selected Outlets for Consumer Behavior Research.

Authors: Eaton, John P. Ward, James C. Kumar, Ajith et al.

Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 1999, Vol. 8 Issue 1, p39-59. 21p. 3 Diagrams, 4 Charts.

Subjects: Consumer behavior, Authors, Social structure, Consumers, Behavior

Annotated Subject Index and Author/Title Index Volume XXIV, 1987.

Source: Journal of Marketing Research (JMR). Nov87, Vol. 24 Issue 4, p463-472. 10p.

"Not Manufactured or Authorized by ...": Recent Federal Cases Involving Trademark Disclaimers.

Authors: Jacoby, Jacob Morrin, Maureen

Source: Journal of Public Policy & Marketing. Spring98, Vol. 17 Issue 1, p97-107. 11p.

Consumer research in FTC versus Kraft (1991): A case of heads we win, tails you lose?

Authors: Jacoby, Jacob Szybillo, George J.

Source: Journal of Public Policy & Marketing. Spring95, Vol. 14 Issue 1, p1-14. 14p. 1 Chart.

A Brand Loyalty Concept: Comments on a Comment.

Authors: Jacoby, Jacob¹

Source: Journal of Marketing Research (JMR). Nov75, Vol. 12 Issue 4, p484-487. 4p.

Annotated Subject Index and Author/Title Index Volume XXV, 1988.

Source: Journal of Marketing Research (JMR). Nov88, Vol. 25 Issue 4, p423-432. 10p.

Trademark Dilution: Empirical Measures for an Elusive Concept.

Authors: Morrin, Maureen Jacoby, Jacob

Source: Journal of Public Policy & Marketing. Fall2000, Vol. 19 Issue 2, p265-276. 12p. 1 Diagram.

How Insurance Prices Affect Consumers' Purchase Decisions: Insurance Price as a Risk Signal.

Authors: Reiner, Jochen Wamsler, Julia Bornemann, Torsten et al.

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p154-169. 16p.

FELLOW'S AWARD: Ethics, Morality and the Dark Side of ACR: Implications for our Future.

Authors: Jacoby, Jacob¹

Source: Advances in Consumer Research. 1995, Vol. 22 Issue 1, p21-48. 28p.

Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth.

Authors: Dao, Hung M. Bhoumik, Kshitij Igarashi, Reika

Source: Journal of Interactive Marketing. Nov2024, Vol. 59 Issue 4, p415-431. 17p.

BRAND LOYALTY: MEASUREMENT AND MANAGEMENT.

Authors: Berkowitz, Eric N.¹

Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p659-660. 2p.

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit.

Authors: Peng, Chenming Bijmolt, Tammo H.A. Völckner, Franziska et al.

Source: Journal of Marketing. Nov2023, Vol. 87 Issue 6, p906-927. 22p.

The FDA Approach to Defining Misleading Advertising.

Authors: Jacoby, Jacob Small, Constance

Source: Journal of Marketing. 19Oct75, Vol. 39 Issue 4, p65-68. 4p.

Creating Effective Marketing Messages Through Moderately Surprising Syntax.

Authors: Atalay, A. Selin Kihal, Siham El Ellsaesser, Florian

Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p755-775. 21p. 1 Color Photograph, 3 Diagrams, 13 Charts, 1 Graph.

Reply to Jacob Jacoby.

Authors: Preston, Ivan L.¹

Source: Advances in Consumer Research. 1995, Vol. 22 Issue 1, p54-55. 2p.

A Reply...

Authors: Jacoby, Jacob¹

Source: Journal of Marketing. Jul1976, Vol. 40 Issue 3, p57-58. 2p.

Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.

Authors: Tyrväinen, Olli Karjaluoto, Heikki Ukpabi, Dandison

Source: Journal of Interactive Marketing. Nov2023, Vol. 58 Issue 4, p400-413. 14p.

Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking.

Authors: Liang, Yitian Huang, Zhongqiang Su, Lei

Source: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p812-833. 22p. 3 Charts, 3 Graphs.