Search Results - "Köcher, Sören"

The Impact of Physicians' Short Video Posts on Consumers' Virtual Visits.

Authors: Liu, Yuhua Wang, Xia

Source: Journal of Interactive Marketing. Aug2025, Vol. 60 Issue 3, p250-270. 21p.

The Mode Heuristic in Service Consumers' Interpretations of Online Rating Distributions.

Authors: Köcher, Sarah Köcher, Sören

Source: Journal of Service Research. Nov2021, Vol. 24 Issue 4, p582-600. 19p.

Cultural Drivers of Health Engagement.

Authors: Alkire, Linda Myrden, Susan Köcher, Sören et al.

Source: Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p90-105. 16p. 1 Diagram, 5 Charts.

A Conceptual replication of the differential price framing effect in the field.

Authors: Köcher, Sören Husemann-Kopetzky, Markus Schirmbeck, Marie et al.

Source: Marketing Letters. Mar2024, Vol. 35 Issue 1, p159-170. 12p.

Author Index.

Source: AMA Summer Academic Conference Proceedings. 2014, Vol. 25, pAI-1-AI-4. 4p.

#infertility: how patients can benefit from the public discussion of conversational taboos on social media.

Authors: Grothaus, Jana Köcher, Sören Köcher, Sarah et al.

Source: Journal of Services Marketing. 2023, Vol. 37 Issue 7, p944-956. 13p.

Consumers' climate change engagement: Conceptualization, scale development, and assessment.

Authors: Köcher, Sören Alkire, Linda Köcher, Sarah et al.

Source: Journal of Business Research. Oct2025, Vol. 199, pN.PAG-N.PAG. 1p.

Author Index.

Source: AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pAI-1-AI-7. 7p.

AUTHOR INDEX.

Source: AMA Summer Academic Conference Proceedings. 2013, Vol. 24, p455-458. 4p.

"I Made It Work": How Using a Self-Assembled Product Increases Task Performance.

Authors: Köcher, Sören Wilcox, Keith

Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jul2022, Vol. 32 Issue 3, p492-499. 8p.

It is Really Not a Game: An Integrative Review of Gamification for Service Research.

Authors: Ciuchita, Robert Heller, Jonas Köcher, Sarah et al.

Source: Journal of Service Research. Feb2023, Vol. 26 Issue 1, p3-20. 18p.

Context‐induced placebo effects—An investigation of contrast effects in response expectations and actual product efficacy.

Authors: Köcher, Sören Holzmüller, Hartmut H.

Source: Journal of Consumer Behaviour. May/Jun2019, Vol. 18 Issue 3, p179-189. 11p.

Subjects: Placebos, Drug efficacy, Drug prices, Brand name products, Consumers

Customer Engagement in Utilitarian vs. Hedonic Service Contexts.

Authors: Barrett, Jenna Adriana Maeve Jaakkola, Elina Heller, Jonas et al.

Source: Journal of Service Research. Nov2025, Vol. 28 Issue 4, p614-633. 20p.

Gamification in virtual sales training: evidence from a field experiment.

Authors: Friess, Maximilian¹ (AUTHOR) friess@lmu.de

Source: Journal of Personal Selling & Sales Management. Sep2025, Vol. 45 Issue 3, p224-237. 14p.

Spinning the Wheel: The Effectiveness of Gamification in Service Recovery.

Authors: Nazifi, Amin Roschk, Holger Marder, Ben et al.

Source: Journal of Service Research. Aug2025, Vol. 28 Issue 3, p469-487. 19p.

"My bad": investigating service failure effects in self-service and full-service settings.

Authors: Köcher, Sören Paluch, Stefanie

Source: Journal of Services Marketing. 2019, Vol. 33 Issue 2, p181-191. 11p.

The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda.

Authors: Maier, Lukas Baccarella, Christian V.

Source: Journal of Product Innovation Management. Jan2025, Vol. 42 Issue 1, p220-252. 33p.

Subjects: Consumer behavior, New product development, Consumers, Consumer research, Open innovation

Digital Health Experience: A Regulatory Focus Perspective.

Authors: O'Connor, Genevieve E. Myrden, Susan Alkire (née Nasr), Linda et al.

Source: Journal of Interactive Marketing. Nov2021, Vol. 56, p121-136. 16p.

Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis.

Authors: Huber, Frank Köcher, Sören Vogel, Johannes et al.

Source: Psychology & Marketing. Jun2012, Vol. 29 Issue 6, p467-478. 12p.

Gamification Myopia: Satiation Effects in Gamified Activities.

Authors: Hammedi, Wafa Leclercq, Thomas Steils, Nadia

Source: Journal of Service Research. May2024, Vol. 27 Issue 2, p213-230. 18p.