Search Results - "Kalaignanam, Kartik"

Regulating Product Recall Compliance in the Digital Age: Evidence from the "Safe Cars Save Lives" Campaign.

Authors: Pagiavlas, Sotires Kalaignanam, Kartik Gill, Manpreet et al.

Source: Journal of Marketing. Sep2022, Vol. 86 Issue 5, p135-152. 18p. 1 Diagram, 5 Charts, 3 Graphs.

Holistic Selling: An Emerging Paradigm in B2B Markets.

Authors: Kalwey, Tim Krafft, Manfred Lim, Yeji et al.

Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p77-99. 23p.

How Firms Can Steer Social Media Conversations.

Authors: Saljoughian, Mohammad "Mike" Hewett, Kelly van Heerde, Harald J. et al.

Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1003-1025. 23p.

Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.

Authors: Bekos, Georgios S. Chari, Simos Jaakkola, Matti et al.

Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p27-49. 23p.

Marketing Agility: The Concept, Antecedents, and a Research Agenda.

Authors: Kalaignanam, Kartik Tuli, Kapil R. Kushwaha, Tarun et al.

Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p35-58. 24p. 1 Color Photograph, 5 Charts.

Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe.

Authors: Rouziou, Maria Bolander, Willy Peesker, Karen et al.

Source: Journal of International Marketing. Jun2025, Vol. 33 Issue 2, p61-82. 22p.

The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.

Authors: Kalaignanam, Kartik Kushwaha, Tarun Swartz, Tracey A.

Source: Journal of Marketing. Nov2017, Vol. 81 Issue 6, p1-23. 23p. 2 Diagrams, 7 Charts, 1 Graph.

What Is (and Isn't) a Product Recall?

Authors: Astvansh, Vivek Antia, Kersi D. Tellis, Gerard J.

Source: Journal of Public Policy & Marketing. Oct2024, Vol. 43 Issue 4, p295-317. 23p.

So, Sue Me...If You Can! How Legal Changes Diminishing Managers' Risk of Being Held Liable by Shareholders Affect Firms' Likelihood to Recall Products.

Authors: Hoffmann, Arvid O.I. Cheong, Chee S. Phan, Hoàng-Long et al.

Source: Journal of Marketing. Sep2024, Vol. 88 Issue 5, p89-110. 22p.

Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending.

Authors: Martin, Andre Kushwaha, Tarun

Source: Journal of Marketing. Nov2024, Vol. 88 Issue 6, p140-161. 22p.

Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits.

Authors: Moorman, Christine Kohli, Ajay K. Jaworski, Bernard J.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p1-26. 26p.

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry.

Authors: Kalaignanam, Kartik Kushwaha, Tarun Eilert, Meike

Source: Journal of Marketing. Mar2013, Vol. 77 Issue 2, p41-57. 17p. 1 Diagram, 6 Charts.

Acknowledgment to Editors and Reviewers (2016).

Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). Spring2017, Vol. 19 Issue 2, p331-335. 5p.

The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups.

Authors: Vomberg, Arnd Friess, Maximilian Alavi, Sascha et al.

Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p47-70. 24p.

Conceptualizing Agile Branding: Dimensions and Antecedents for Managing Brands in a Dynamic Environment.

Authors: Pöhlmann, Michaela Seitz, Jürgen Jambrino-Maldonado, Carmen et al.

Source: Administrative Sciences (2076-3387). Jun2024, Vol. 14 Issue 6, p112. 26p.

Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.

Authors: Eilert, Meike Jayachandran, Satish Kalaignanam, Kartik et al.

Source: Journal of Marketing. May2017, Vol. 81 Issue 3, p111-129. 19p. 11 Charts.

How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures.

Authors: Astvansh, Vivek Duffek, Barbara Eisingerich, Andreas B.

Source: Journal of International Marketing. Sep2023, Vol. 31 Issue 3, p1-18. 18p. 1 Diagram, 6 Charts, 2 Graphs.

Lobbying and Product Recalls: A Study of the U.S. Automobile Industry.

Authors: Singh, Khimendra Grewal, Rajdeep

Source: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p728-749. 22p. 4 Diagrams, 5 Charts, 2 Graphs.

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis.

Authors: Melnyk, Vladimir Carrillat, François A. Melnyk, Valentyna

Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p98-120. 23p. 1 Diagram, 5 Charts, 3 Graphs.

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective.

Authors: Nickerson, Dionne Lowe, Michael Pattabhiramaiah, Adithya et al.

Source: Journal of Marketing. Mar2022, Vol. 86 Issue 2, p5-28. 24p. 2 Diagrams, 7 Charts, 1 Graph.