Search Results - "Kamakura, Wagner A."

A Topical History of JMR.

Authors: HUBER, JOEL KAMAKURA, WAGNER MELA, CARL F.

Source: Journal of Marketing Research (JMR). Feb2014, Vol. 51 Issue 1, p84-91. 8p. 1 Black and White Photograph, 6 Charts, 5 Graphs.

The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry.

Authors: Landsman, Vardit Stremersch, Stefan

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p298-321. 24p.

Subject and Author Index.

Source: Journal of Marketing. Oct2007, Vol. 71 Issue 4, p212-218. 7p.

Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas.

Authors: Steenkamp, Jan-Benedict E.M. Fischer, Marc Haws, Kelly L. et al.

Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p1-8. 8p.

Journal of Marketing Research: Annotated Subject Index and Author/Title Index Vol. XLIII, 2006.

Source: Journal of Marketing Research (JMR). Nov2006, Vol. 43 Issue 4, p705-718. 14p.

Identifying Competitors in Geographical Markets Using the CSIS Method.

Authors: Gu, Xian Kannan, P.K.

Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p684-702. 19p.

A Suite of Metrics to Understand Return on Investments in Customers.

Authors: Bendle, Neil Farris, Paul Venkatesan, Raj et al.

Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p123-144. 22p.

Customer-Centric Contract Changes.

Authors: Wiseman, Phillip Alavi, Sascha Habel, Johannes et al.

Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p504-525. 22p.

Bayesian Nonparametric Sequential Search.

Authors: Onzo, Kohei Ansari, Asim

Source: Journal of Marketing Research (JMR). Apr2025, Vol. 62 Issue 2, p362-385. 24p.

Household Life Cycles and Lifestyles in the United States.

Authors: Du, Rex Y. Kamakura, Wagner A.

Source: Journal of Marketing Research (JMR). Feb2006, Vol. 43 Issue 1, p121-132. 12p. 1 Diagram, 7 Charts.

Subject and Author Index to Volume 72.

Source: Journal of Marketing. Nov2008, Vol. 72 Issue 6, p147-154. 8p.

Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles.

Authors: Hu, Ye¹ (AUTHOR) yehu@uh.edu

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p111-129. 19p.

Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising.

Authors: Braun, Michael Schwartz, Eric M.

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p71-95. 25p.

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising.

Authors: Lu, Shijie Yang, Sha Yao, Yao

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p119-140. 22p.

Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.

Authors: Choi, Jangwon Chae, Inyoung Feinberg, Fred

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p136-153. 18p.

Journal of Marketing Research: Subject and Author Index Vol. XLIV, 2007.

Source: Journal of Marketing Research (JMR). Nov2007, Vol. 44 Issue 4, p715-722. 8p.

From the Editor.

Authors: Kamakura, Wagner A.

Source: Journal of Marketing Research (JMR). Feb2001, Vol. 38 Issue 1, p1-2. 2p. 1 Diagram.

Estimating Promotion Response When Competitive Promotions Are Unobservable.

Authors: Moon, Sangkil Kamakura, Wagner A Ledolter, Johannes

Source: Journal of Marketing Research (JMR). Aug2007, Vol. 44 Issue 3, p503-515. 13p. 5 Charts, 1 Graph.

Factor Analysis and Missing Data.

Authors: Kamakura, Wagner A. Wedel, Michel

Source: Journal of Marketing Research (JMR). Nov2000, Vol. 37 Issue 4, p490-498. 9p. 1 Diagram.

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models.

Authors: Wedel, Michel Kamakura, Wagner A. Hofstede, Frenkel ter et al.

Source: Journal of Marketing Research (JMR). Nov95, Vol. 32 Issue 4, p457-462. 6p. 4 Charts, 4 Graphs.