Search Results - "Kumar, Subodha"

The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store.

Authors: Janakiraman, Ramkumar Kamatham, Harsha Rishika, Rishika et al.

Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1081-1100. 20p.

Know Your Users via Image Analytics Before Developing Posts: Data-Driven Optimization Framework to Enhance Social Media Engagement.

Authors: Majumdar, Mayukh Kumar, Subodha Sriskandarajah, Chelliah

Source: Management Science (INFORMS). May2026, p1. 25p.

Assortment Planning at an Omni-Channel Retailer: Long-Tail Strategy, Demand Fulfillment Level, and Primary Channel.

Authors: Sapra, Amar Kumar, Subodha

Source: Journal of Management Information Systems; 2025, Vol. 42 Issue 4, p1206-1242, 37p

An Economic Analysis of Online Ad Fraud Deterrence.

Authors: Chen, Min Kumar, Subodha Ray, Abhishek

Source: Management Science (INFORMS). Feb2026, p1. 28p.

Managing the Versioning Decision over an App's Lifetime.

Authors: Lee, Seoungwoo Zhang, Jie Wedel, Michel

Source: Journal of Marketing. Nov2021, Vol. 85 Issue 6, p44-62. 19p. 2 Diagrams, 8 Charts, 2 Graphs.

What Do We Know About the Science of Science in Business and Economics? Insights From the Top 50 Journals, 2008–2022.

Authors: Mithas, Sunil Silveira, Alysson Zavadskiy, Gleb

Source: Production & Operations Management. Oct2025, Vol. 34 Issue 10, p2943-2969. 27p.

The Impact of Physicians' Short Video Posts on Consumers' Virtual Visits.

Authors: Liu, Yuhua Wang, Xia

Source: Journal of Interactive Marketing. Aug2025, Vol. 60 Issue 3, p250-270. 21p.

Behavioral pricing in the platform economy.

Authors: Kumar, Subodha Wang, Yulan Chen, Haipeng

Source: Decision Sciences. Aug2023, Vol. 54 Issue 4, p432-433. 2p.

DISENTANGLING THE CUSTOMER-LEVEL, CROSS-CHANNEL EFFECTS OF LARGE-ORDER-ADVANTAGED ONLINE SHIPPING POLICIES.

Authors: Kanuri, Vamsi K. Crecelius, Andrew T. Kumar, Subodha

Source: MIS Quarterly; Mar2025, Vol. 49 Issue 1, p275-304, 30p, 1 Diagram, 18 Charts, 3 Graphs

Ten Most Influential Papers From the First Thirty Years of the Production and Operations Management Journal.

Authors: Kumar, Subodha Singhal, Vinod R

Source: Production & Operations Management. May2024, Vol. 33 Issue 5, p1061-1063. 3p.

To Collect or to Purchase? Collaboration Between Manufacturer and E-Commerce Platform on Customization.

Authors: Yan, Ping Pei, Jun Kumar, Subodha

Source: Information Systems Research (INFORMS). Feb2026, p1. 22p.

Is Multicloud the Future? Desirability of Compatibility in Cloud Computing Market.

Authors: Hosseini, Leila Farahani, Mehdi H. Kumar, Subodha

Source: Management Science (INFORMS). Feb2026, p1. 24p.

Socialize More, Pay Less: Randomized Field Experiments on Social Pricing.

Authors: Gao, Haibing Kumar, Subodha Tan, Yinliang et al.

Source: Information Systems Research (INFORMS). Sep2022, Vol. 33 Issue 3, p935-953. 19p.

Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.

Authors: Choi, Jangwon Chae, Inyoung Feinberg, Fred

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p136-153. 18p.

Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing?

Authors: Zhu, Wangsheng Kumar, Subodha Mookerjee, Vijay

Source: Information Systems Research (INFORMS). Sep2024, Vol. 35 Issue 3, p1011-1033. 23p.

Optimal Joint Assortment for an Omni-Channel Retailer.

Authors: Sapra, Amar Kumar, Subodha

Source: Information Systems Research (INFORMS). Sep2024, Vol. 35 Issue 3, p1154-1174. 21p.

Benefit of Consumer Showrooming for a Physical Retailer: A Distribution Channel Perspective.

Authors: Hao, Lin Kumar, Subodha

Source: Management Science (INFORMS). Aug2024, Vol. 70 Issue 8, p5208-5225. 18p.

Expanding the boundaries of the discipline: The 30th‐anniversary issue of Production and Operations Management.

Authors: Kumar, Subodha Tang, Christopher S.

Source: Production & Operations Management. Dec2022, Vol. 31 Issue 12, p4257-4261. 5p.

How to Tell a (News) Story? Quantifying the Impact of News Format and Storytelling on Engagement.

Authors: Ghose, Debashish Mudambi, Susan Kumar, Subodha et al.

Source: Information Systems Research (INFORMS). Nov2025, p1. 27p.

Does Location Familiarity Increase Response to Mobile Ads?

Authors: Molitor, Dominik Zubcsek, Peter Pal Spann, Martin et al.

Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p180-195. 16p.