Search Results - "Leonidou, Leonidas C"

Dynamic Capabilities Framework: Prospects and Limitations for Advancing International Marketing Knowledge and Practice.

Authors: Cavusgil, S. Tamer Deligonul, Seyda Z.

Source: Journal of International Marketing. Jun2026, Vol. 34 Issue 2, p43-51. 9p.

Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes.

Authors: Leonidou, Leonidas C. Palihawadana, Dayananda Aykol, Bilge et al.

Source: Journal of International Marketing. Mar2022, Vol. 30 Issue 1, p18-39. 22p. 5 Charts.

SUBJECT AND AUTHOR INDEX 2011 (VOLUME 19).

Source: Journal of International Marketing. Dec2011, Vol. 19 Issue 4, p106-109. 4p.

Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe.

Authors: Rouziou, Maria Bolander, Willy Peesker, Karen et al.

Source: Journal of International Marketing. Jun2025, Vol. 33 Issue 2, p61-82. 22p.

Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock.

Authors: Ramani, Nandini¹ (AUTHOR) nandini.ramani@tamu.edu

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p47-65. 19p.

Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst.

Authors: Tower, Annette Popp Nath, Pravin

Source: Journal of International Marketing. Jun2025, Vol. 33 Issue 2, p1-18. 18p.

Drawing a Scientific Map of the Field of Marketing and Identifying its Historical Origin with a Spectroscopic Approach.

Authors: Doulani, Abbas Charghleh, Kosar Rostami

Source: Journal of Scientometric Research. May-Aug2024, Vol. 13 Issue 2, p589-603. 15p.

Subject and Author Index to Volume 18.

Source: Journal of International Marketing. Dec2010, Vol. 18 Issue 4, p95-98. 4p.

The Role of Exporters' Emotional Intelligence in Building Foreign Customer Relationships.

Authors: Leonidou, Leonidas C. Aykol, Bilge Fotiadis, Thomas A. et al.

Source: Journal of International Marketing. Dec2019, Vol. 27 Issue 4, p58-80. 23p. 1 Diagram, 6 Charts.

Should Global Brands Engage in Brand Activism?

Authors: Shukla, Paurav Rosendo-Rios, Veronica Khalifa, Dina

Source: Journal of International Marketing. Mar2025, Vol. 33 Issue 1, p1-16. 16p.

Interpersonal Factors as Drivers of Quality and Performance in Western-Hong Kong Interorganizational Business Relationships.

Authors: Barnes, Bradley R. Leonidou, Leonidas C. Siu, Noel Y. M. et al.

Source: Journal of International Marketing. Mar2015, Vol. 23 Issue 1, p23-49. 27p. 7 Charts.

Antecedents and Outcomes of Exporter-Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research.

Authors: Leonidou, Leonidas C. Samiee, Saeed Aykol, Bilge et al.

Source: Journal of International Marketing. Jun2014, Vol. 22 Issue 2, p21-46. 26p. 1 Diagram, 4 Charts.

Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive Intensity.

Authors: Leonidou, Leonidas C. Katsikeas, Constantine S. Fotiadis, Thomas A. et al.

Source: Journal of International Marketing. Sep2013, Vol. 21 Issue 3, p22-46. 25p. 1 Diagram, 3 Charts.

Setting the Theoretical Foundations of Importing Research: Past Evaluation and Future Perspectives.

Authors: Aykol, Bilge Leonidou, Leonidas C Zeriti, Athina

Source: Journal of International Marketing. Jun2012, Vol. 20 Issue 2, p1-24. 24p.

The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators.

Authors: Vieira, Valter Afonso Araújo, Clécio Falcão Groening, Christopher

Source: Journal of International Marketing. Jun2025, Vol. 33 Issue 2, p39-60. 22p.

Antecedents and Consequences of Infidelity in Cross-Border Business Relationships.

Authors: Leonidou, Leonidas C. Aykol, Bilge Fotiadis, Thomas A. et al.

Source: Journal of International Marketing. Mar2017, Vol. 25 Issue 1, p46-71. 26p. 1 Diagram, 5 Charts.

Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning.

Authors: Sainam, Preethika Bahadir, S. Cem

Source: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p5-22. 18p.

A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection.

Authors: Zhu, John JianJun Tuo, Ling You, Yanfen et al.

Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p778-801. 24p.

How Retailers Change Ordering Strategies When Suppliers Go Direct.

Authors: Van Crombrugge, Michiel Breugelmans, Els Gryseels, Femke et al.

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p141-162. 22p.

Dynamic Capability Drivers and Performance Outcomes of Strategic Import Planning: The Moderating Role of Organizational Resources and Market Factors.

Authors: Leonidou, Leonidas C. Palihawadana, Dayananda Aykol, Bilge et al.

Source: Management International Review (MIR). Aug2025, Vol. 65 Issue 4, p637-672. 36p.