Search Results - "Lohse, Gerald L."

Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment.

Authors: Simonov, Andrey Valletti, Tommaso Veiga, Andre

Source: Journal of Marketing Research (JMR). Apr2025, Vol. 62 Issue 2, p294-315. 22p.

Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals.

Authors: Jia, Yanli Ouyang, Jun Dong, John Qi et al.

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p163-180. 18p.

An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce.

Authors: Hoque, Abeer Y. Lohse, Gerald L.

Source: Journal of Marketing Research (JMR). Aug1999, Vol. 36 Issue 3, p387-394. 8p. 1 Black and White Photograph, 2 Charts, 1 Graph.

Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice.

Authors: Dellaert, Benedict G.C. Johnson, Eric J. Duncan, Shannon et al.

Source: Journal of Marketing. Jan2024, Vol. 88 Issue 1, p15-30. 16p.

Competition and the Regulation of Fictitious Pricing.

Authors: Staelin, Richard Urbany, Joel E. Ngwe, Donald

Source: Journal of Marketing. Nov2023, Vol. 87 Issue 6, p826-846. 21p.

Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers.

Authors: Gerritsen, Dirk F. Lancee, Bora S. Rigtering, J.P. Coen

Source: Journal of Public Policy & Marketing. Jul2023, Vol. 42 Issue 3, p203-222. 20p. 4 Color Photographs, 1 Black and White Photograph, 1 Diagram, 11 Charts.

The More You Ask, the Less You Get: When Additional Questions Hurt External Validity.

Authors: Li, Ye Krefeld-Schwalb, Antonia Wall, Daniel G. et al.

Source: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p963-982. 20p. 4 Charts, 5 Graphs.

Creating Boundary-Breaking, Marketing-Relevant Consumer Research.

Authors: MacInnis, Deborah J. Morwitz, Vicki G. Botti, Simona et al.

Source: Journal of Marketing. Mar2020, Vol. 84 Issue 2, p1-23. 23p. 3 Diagrams, 3 Charts, 2 Graphs.

Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge.

Authors: Mrkva, Kellen Posner, Nathaniel A. Reeck, Crystal et al.

Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p67-84. 18p. 1 Diagram, 1 Chart, 2 Graphs.

How Does the Adoption of Ad Blockers Affect News Consumption?

Authors: Yan, Shunyao Miller, Klaus M. Skiera, Bernd

Source: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p1002-1018. 17p. 2 Diagrams, 6 Charts, 1 Graph.

Kinesthetic Properties of Response Scales Yield Different Judgments.

Authors: Brucks, Melanie S Levav, Jonathan

Source: Journal of Consumer Research. Apr2026, Vol. 52 Issue 6, p1172-1191. 20p.

Subject Terms: *Human-computer interaction, *User interfaces, *Consumer behavior, *Attention, *Choice (Psychology), *Questionnaire design

How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences.

Authors: Garbinsky, Emily N. Klesse, Anne-Kathrin

Source: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p705-720. 16p. 1 Diagram, 1 Chart, 2 Graphs.

The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?

Authors: D'Assergio, Caterina Manchanda, Puneet Montaguti, Elisa et al.

Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p36-59. 24p.

The Effect of Consumers' Perceived Power and Risk in Digital Information Privacy: The Example of Cookie Notices.

Source: Journal of Public Policy & Marketing. Apr2020, Vol. 39 Issue 2, p135-154. 20p. 1 Color Photograph, 1 Diagram, 6 Charts, 4 Graphs.

The Effect of Links and Excerpts on Internet News Consumption.

Authors: Roos, Jason M.T. Mela, Carl F. Shachar, Ron

Source: Journal of Marketing Research (JMR). Jun2020, Vol. 57 Issue 3, p395-421. 27p. 1 Diagram, 12 Charts, 5 Graphs.

Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values.

Authors: Balabanis, George Stathopoulou, Anastasia Balabanis, John

Source: Journal of International Marketing. Mar2025, Vol. 33 Issue 1, p17-36. 20p.

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases.

Authors: Li, Jingjing Abbasi, Ahmed Cheema, Amar et al.

Source: Journal of Marketing. Jul2020, Vol. 84 Issue 4, p127-146. 20p. 2 Diagrams, 5 Charts, 2 Graphs.

Preference Dynamics in Sequential Consumer Choice with Defaults.

Authors: Donkers, Bas Dellaert, Benedict G.C. Waisman, Rory M. et al.

Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p1096-1112. 17p. 7 Charts, 2 Graphs.

Identifying high level features of texture perception.

Authors: Rao, A. Ravishankar Lohse, Gerald L.

Source: CVGIP: Graphical Models & Image Processing; May 1993, Vol. 55, p218-233, 16p

Cognitive Lock-In and the Power Law of Practice.

Authors: Johnson, Eric J. Bellman, Steven Lohse, Gerald L.

Source: Journal of Marketing. Apr2003, Vol. 67 Issue 2, p62-75. 14p. 4 Charts, 4 Graphs.