Search Results - "Lusch, Robert F"

Reflections about Professor Robert F. Lusch: Friend, Co-author and Marketing Visionary.

Authors: Laczniak, Gene R.¹ (AUTHOR) eugene.laczniak@marquette.edu

Source: Journal of Macromarketing. Sep2020, Vol. 40 Issue 3, p294-297. 4p.

Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis.

Authors: Nguyen, Hang T. Holle, Brandon Z. Phan, Hieu V.

Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p173-194. 22p.

Holistic Selling: An Emerging Paradigm in B2B Markets.

Authors: Kalwey, Tim Krafft, Manfred Lim, Yeji et al.

Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p77-99. 23p.

Better Innovation for a Better World.

Authors: Dahl, Darren W. Noble, Charles H. Schreier, Martin et al.

Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p100-118. 19p.

Subject and Author Index.

Source: Journal of Marketing. Oct2007, Vol. 71 Issue 4, p212-218. 7p.

Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas.

Authors: Steenkamp, Jan-Benedict E.M. Fischer, Marc Haws, Kelly L. et al.

Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p1-8. 8p.

Conceptual Research: Multidisciplinary Insights for Marketing.

Authors: Kozlenkova, Irina V. Warren, Caleb Kotha, Suresh et al.

Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p1-20. 20p.

Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms.

Authors: Vollero, Agostino Sardanelli, Domenico Manoli, Argyro Elisavet

Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p421-435. 15p.

Drawing a Scientific Map of the Field of Marketing and Identifying its Historical Origin with a Spectroscopic Approach.

Authors: Doulani, Abbas Charghleh, Kosar Rostami

Source: Journal of Scientometric Research. May-Aug2024, Vol. 13 Issue 2, p589-603. 15p.

Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information.

Authors: Eilert, Meike Robinson, Stefanie

Source: Journal of Public Policy & Marketing. Jul2025, Vol. 44 Issue 3, p457-472. 16p.

The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics.

Authors: Dion, Delphine Pavlyuchenko, Roman Prokopec, and Sonja

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p96-118. 23p.

Robert F. Lusch: Mentor, Collaborator, and Colleague.

Authors: Brown, James R.¹ (AUTHOR) j.brown@mail.wvu.edu

Source: Journal of Macromarketing. Mar2023, Vol. 43 Issue 1, p36-38. 3p.

Evolving to a New Dominant Logic for Marketing.

Authors: Vargo, Stephen L. Lusch, Robert F.

Source: Journal of Marketing. Jan2004, Vol. 68 Issue 1, p1-17. 17p. 3 Charts.

Annotated Subject Index and Author/Title Index Volumes XIX-XXIII, 1982-1986.

Source: Journal of Marketing Research (JMR). Nov87, Vol. 24 Issue 4, p473-520. 48p.

Managing Brand Relationship Plurality: Insights from the Nonprofit Sector.

Authors: Gruber, Verena Deschênes, Jonathan

Source: Journal of Marketing. Nov2024, Vol. 88 Issue 6, p24-42. 19p.

How Retailers Change Ordering Strategies When Suppliers Go Direct.

Authors: Van Crombrugge, Michiel Breugelmans, Els Gryseels, Femke et al.

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p141-162. 22p.

How the Materials of Objects Shape Consumption: An Affordance Theory Perspective.

Authors: Pavlyuchenko, Roman Dion, Delphine

Source: Journal of Consumer Research. Oct2025, Vol. 52 Issue 3, p459-479. 21p.

Subject Terms: *Consumption (Economics), *Materials, *Consumers, *Hylomorphism, *Matter, *Environmental psychology

Robert F. Lusch—One of a Kind Scholar and a Macromarketer.

Authors: Peterson, Mark¹ markpete@uwyo.edu

Source: Journal of Macromarketing. Sep2017, Vol. 37 Issue 3, p317-320. 4p.

Marketing's Evolving Identity: Defining Our Future.

Authors: Lusch, Robert F¹

Source: Journal of Public Policy & Marketing. Fall2007, Vol. 26 Issue 2, p261-268. 8p.

Personal Differences, Job Tension, Job Outcomes, and Store Performance: A Study of Retail Store Managers.

Authors: Lusch, Robert F. Serpkenci, Ray R.

Source: Journal of Marketing. Jan90, Vol. 54 Issue 1, p85-101. 17p. 1 Diagram, 3 Charts.