Search Results - "Lynch Jr., John G."

Financial Education Effects on Financial Behavior and Well-Being: The Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in Physical Health.

Authors: Netemeyer, Richard G. Lynch Jr., John G. Lichtenstein, Donald R. et al.

Source: Journal of Public Policy & Marketing. Oct2024, Vol. 43 Issue 4, p254-275. 22p.

Social Impact at Scale: Reflections on the Recommendations of the TCR Impact Task Force.

Authors: Lynch Jr., John G. (AUTHOR) john.g.lynch@colorado.edu

Source: Journal of Public Policy & Marketing. Jul2024, Vol. 43 Issue 3, p215-217. 3p.

From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic.

Authors: Lamberton, Cait Marinova, Detelina Sridhar, Shrihari et al.

Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p1-6. 6p.

An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach.

Authors: Gielens, Katrijn Steenkamp, Jan-Benedict E.M.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p165-191. 27p.

Driving Mobile App User Engagement Through Gamification.

Authors: Paschmann, Jens W. Bruno, Hernán A. van Heerde, Harald J. et al.

Source: Journal of Marketing Research (JMR). Apr2025, Vol. 62 Issue 2, p249-273. 25p.

"Statistical Significance" and Statistical Reporting: Moving Beyond Binary.

Authors: McShane, Blakeley B. Bradlow, Eric T. Lynch Jr., John G. et al.

Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p1-19. 19p.

Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt.

Authors: Moorhouse, Michael Goode, Miranda Cotte, June et al.

Source: Journal of Marketing Research (JMR). Dec2023, Vol. 60 Issue 6, p1135-1153. 19p.

Measuring Evidence for Mediation in the Presence of Measurement Error.

Authors: Laghaie, Arash Otter, Thomas

Source: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p847-869. 23p. 9 Diagrams, 9 Charts, 2 Graphs.

When Do You Want It? Time, Decisions, and Public Policy.

Authors: Lynch Jr., John G. Zauberman, Gal

Source: Journal of Public Policy & Marketing. Spring2006, Vol. 25 Issue 1, p67-78. 12p.

Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective.

Authors: Lynch Jr., John G.¹

Source: Journal of Marketing Research (JMR). Feb1985, Vol. 22 Issue 1, p1-19. 19p. 4 Diagrams, 1 Chart, 6 Graphs.

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products.

Authors: Jiang, Hui Messinger, Paul R. Liu, Yifei et al.

Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p271-289. 19p.

Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.

Authors: Lee, Hyejin Lalwani, Ashok K.

Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p349-367. 19p.

Reviewing.

Authors: Lynch Jr., John G.¹

Source: Advances in Consumer Research. 1998, Vol. 25 Issue 1, p1-6. 6p.

You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes.

Authors: D'Angelo, Jennifer K. Valsesia, Francesca

Source: Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p155-169. 15p.

How Socioeconomic Status Shapes Food Preferences and Perceptions.

Authors: Andretti, Bernardo Vieites, Yan Elmor, Larissa et al.

Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p33-56. 24p.

Information Disclosure in the Era of Voice Technology.

Authors: Melzner, Johann Bonezzi, Andrea Meyvis, Tom

Source: Journal of Marketing. Jul2023, Vol. 87 Issue 4, p491-509. 19p. 1 Diagram, 3 Charts.

Reaching for rigor and relevance: better marketing research for a better world.

Authors: Madan, Shilpa Johar, Gita Venkataramani Berger, Jonah et al.

Source: Marketing Letters. Mar2023, Vol. 34 Issue 1, p1-12. 12p. 1 Diagram.

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis.

Authors: ZHAO, XINSHU LYNCH JR., JOHN G. CHEN, QIMEI

Source: Journal of Consumer Research. Aug2010, Vol. 37 Issue 2, p197-206. 10p. 3 Diagrams.

Subject Terms: *Mathematical sociology, *Dependence (Statistics), *Mediation (Statistics), *Statistical hypothesis testing

People: Baron, Reuben M., Kenny, David A.

Special Issue Editors' Statement: Helping Consumers Help Themselves.

Authors: Lynch Jr., John G. Wood, Wendy

Source: Journal of Public Policy & Marketing. Spring2006, Vol. 25 Issue 1, p1-7. 7p.

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression.

Authors: SPILLER, STEPHEN A. FITZSIMONS, GAVAN J. LYNCH JR., JOHN G. et al.

Source: Journal of Marketing Research (JMR). Apr2013, Vol. 50 Issue 2, p277-288. 12p. 1 Diagram, 4 Charts, 2 Graphs.