Search Results - "MIGUÉLEZ-JUAN, BLANCA"
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Alternate Title: Brand ambassadors at the center of the advertising strategy. The launch of Samsung Spain mobile devices with urban music artists.
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Source: Visual Review. 2023, Vol. 15 Issue 2, p1-16. 16p.
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Resource Type: eBook.
Subjects: Digital storytelling, Internet advertising, Product placement in mass media, Marketing--Social aspects
Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Consumer Behavior
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