Search Results - "MIGUÉLEZ-JUAN, BLANCA"

Symphony of Brands: Brand Placement in the Lyrics and Music Videos of Billboard Global 200 Hits (2023-2024).

Authors: Miguélez-Juan, Blanca Rebollo-Bueno, Sara

Source: Communication & Society. 2025, Vol. 38 Issue 2, p81-97. 17p.

EMBAJADORES DE MARCA COMO CENTRO DE LA ESTRATEGIA PUBLICITARIA: El lanzamiento de dispositivos móviles de Samsung España con artistas de música urbana.

Alternate Title: Brand ambassadors at the center of the advertising strategy. The launch of Samsung Spain mobile devices with urban music artists.

Authors: MIGUÉLEZ-JUAN, BLANCA REBOLLO-BUENO, SARA

Source: Visual Review. 2023, Vol. 15 Issue 2, p1-16. 16p.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Authors: Víctor Hernández-Santaolalla Mónica Barrientos-Bueno

Resource Type: eBook.

Subjects: Digital storytelling, Internet advertising, Product placement in mass media, Marketing--Social aspects

Categories: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Consumer Behavior