Search Results - "MORRIN, MAUREEN"

The Stability Effect for Weight Judgments.

Authors: Yang, Lu Yan, Dengfeng Raghubir, Priya

Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p71-84. 14p.

Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions.

Authors: Ponnappan, Vedha Nivsarkar, Anima Satyavageeswaran, Prakash et al.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p97-121. 25p.

Subject and Author Index Vol. 46, 2009.

Source: Journal of Marketing Research (JMR). Dec2009, Vol. 46 Issue 6, p863-871. 9p.

Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals.

Authors: Jia, Yanli Ouyang, Jun Dong, John Qi et al.

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p163-180. 18p.

Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers.

Authors: D'Angelo, Jennifer K. Dunn, Lea Valsesia, Francesca

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p25-42. 18p.

Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge.

Authors: Morrin, Maureen Broniarczyk, Susan M Inman, J. Jeffrey

Source: Journal of Public Policy & Marketing. Fall2012, Vol. 31 Issue 2, p254-268. 15p. 1 Diagram, 7 Charts.

Trademark Dilution: Empirical Measures for an Elusive Concept.

Authors: Morrin, Maureen Jacoby, Jacob

Source: Journal of Public Policy & Marketing. Fall2000, Vol. 19 Issue 2, p265-276. 12p. 1 Diagram.

Subject and Author Index 2012 (Volume 31).

Source: Journal of Public Policy & Marketing. Fall2012, Vol. 31 Issue 2, p326-329. 4p.

Subject and Author Index, Vol. 49, 2012.

Source: Journal of Marketing Research (JMR). Dec2012, Vol. 49 Issue 6, p1015-1024. 10p.

Revealing and Mitigating Racial Bias and Discrimination in Financial Services.

Authors: Scott, Maura L. Bone, Sterling A. Christensen, Glenn L. et al.

Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p598-618. 21p.

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic.

Authors: Morrin, Maureen Inman, J. Jeffrey Broniarczyk, Susan M et al.

Source: Journal of Marketing Research (JMR). Aug2012, Vol. 49 Issue 4, p537-550. 14p. 3 Charts.

"Not Manufactured or Authorized by ...": Recent Federal Cases Involving Trademark Disclaimers.

Authors: Jacoby, Jacob Morrin, Maureen

Source: Journal of Public Policy & Marketing. Spring98, Vol. 17 Issue 1, p97-107. 11p.

The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes.

Authors: Morrin, Maureen¹ mmorrin+@pill.edu

Source: Journal of Marketing Research (JMR). Nov99, Vol. 36 Issue 4, p517-525. 9p. 2 Charts.

A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research.

Authors: Gupta, Sachin Danaher, Peter Mittal, Vikas et al.

Source: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p835-846. 12p. 2 Diagrams, 9 Charts, 3 Graphs.

Does It Make Sense to Use Scents to Enhance Brand Memory?

Authors: MORRIN, MAUREEN RATNESHWAR, S.

Source: Journal of Marketing Research (JMR). Feb2003, Vol. 40 Issue 1, p10-25. 16p. 1 Black and White Photograph, 3 Charts, 4 Graphs.

From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

Authors: Ceylan, Gizem Diehl, Kristin Wood, Wendy

Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p21-39. 19p.

Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance.

Authors: Guo, Bingxuan Wang, Dian

Source: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p92-109. 18p.

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness.

Authors: Zhou, Xinyue Yan, Xiao Jiang, Yuwei

Source: Journal of Marketing. Jul2024, Vol. 88 Issue 4, p84-106. 23p.

Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry.

Authors: DeBerry-Spence, Benét Trujillo-Torres, Lez E. Sengupta, Rumela et al.

Source: Journal of Public Policy & Marketing. Apr2023, Vol. 42 Issue 2, p95-114. 20p. 1 Diagram, 2 Charts, 2 Graphs.

Comparing Journal of Consumer Psychology and Journal of Consumer Research.

Authors: Alon, Anat Morrin, Maureen Bechwati, Nada Nasr

Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2002, Vol. 12 Issue 1, p15-20. 6p. 2 Charts.

Subjects: Consumer behavior, Periodicals, Consumer research, Journal of Consumer Research (Periodical), Consumer attitudes, Questions & answers, Human behavior, Psychology