Search Results - "Mandler, Timo"

The contagious nature of pre‐release consumer buzz: How observing other consumers' anticipation for a new product influences adoption.

Authors: Mandler, Timo Kupfer, Ann‐Kristin Hennig‐Thurau, Thorsten et al.

Source: Journal of Product Innovation Management. Nov2025, Vol. 42 Issue 6, p1044-1067. 24p.

Subjects: Social influence, Consumer behavior, Innovation management, Marketing research, Herding, Product acceptance

Dynamic Capabilities Framework: Prospects and Limitations for Advancing International Marketing Knowledge and Practice.

Authors: Cavusgil, S. Tamer Deligonul, Seyda Z.

Source: Journal of International Marketing. Jun2026, Vol. 34 Issue 2, p43-51. 9p.

What Drives Royalty Rates in International Franchising?

Authors: Zeißler, Jennifer Mandler, Timo Kim, Jeeyeon

Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p103-123. 21p. 1 Diagram, 5 Charts.

Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises.

Authors: Barbarossa, Camilla Mandler, Timo

Source: Journal of International Marketing. Jun2021, Vol. 29 Issue 2, p26-44. 19p. 1 Diagram, 4 Charts, 1 Graph.

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the "Twin Engines" of Performance.

Authors: Özsomer, Ayşegül Simonin, Bernard Mandler, Timo

Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p6-24. 19p. 1 Diagram, 4 Charts.

From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models.

Authors: Messner, Wolfgang Greene, Tatum Matalone, Josephine

Source: Journal of Public Policy & Marketing. Jul2025, Vol. 44 Issue 3, p370-391. 22p.

Should Global Brands Engage in Brand Activism?

Authors: Shukla, Paurav Rosendo-Rios, Veronica Khalifa, Dina

Source: Journal of International Marketing. Mar2025, Vol. 33 Issue 1, p1-16. 16p.

Deciphering Trust Dynamics in Online Fake News: A QCA-Guided Meta-Synthesis.

Authors: Vasist, Pramukh Nanjundaswamy Krishnan, Satish

Source: e-Service Journal; Winter2026, Vol. 15 Issue 3, p1-41, 41p

Speaking of Sustainability... The Triple Bottom Line in Firm- and User-Generated Content.

Authors: Blits, Jonah Yegoryan, Narine Mandler, Timo et al.

Source: Schmalenbach Journal of Business Research (SBUR). Sep2025, Vol. 77 Issue 3, p557-584. 28p.

A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.

Authors: Rahman, Rafid Ur Heinberg, Martin Banerjee, Sourindra et al.

Source: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p43-64. 22p.

Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning.

Authors: Sainam, Preethika Bahadir, S. Cem

Source: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p5-22. 18p.

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises.

Authors: Sayin, Eda Aydınoğlu, Nilüfer Z. Özsomer, Ayşegül et al.

Source: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p83-100. 18p.

Peace Brand Activism: Global Brand Responses to the War in Ukraine.

Authors: Tsougkou, Eleni Sykora, Martin Elayan, Suzanne et al.

Source: Journal of Public Policy & Marketing. Jan2025, Vol. 44 Issue 1, p100-121. 22p.

Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance.

Authors: Schreiner, Thomas F. Mandler, Timo van Heerde, Harald J. et al.

Source: Journal of the Academy of Marketing Science. Sep2025, Vol. 53 Issue 5, p1261-1281. 21p.

Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM).

Authors: Peters, Kay Nakata, Cheryl Hewett, Kelly

Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p1-5. 5p. 1 Diagram, 2 Charts, 1 Graph.

Institutional Distances and International E-Commerce Firms' Standardization of Online Offers and Services.

Authors: Schuetz, Adrian Swoboda, Bernhard

Source: Journal of International Marketing. Mar2026, Vol. 34 Issue 1, p5-26. 22p.

Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers.

Authors: Li, Chen Swaminathan, Srinivasan Kim, Junhee

Source: Journal of Service Research. Nov2025, Vol. 28 Issue 4, p652-668. 17p.

Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets.

Authors: Poulis, Konstantinos¹ (AUTHOR) k.poulis@mdx.ac.uk

Source: Journal of International Marketing. Jun2024, Vol. 32 Issue 2, p12-32. 21p.

Brand Origin Effects During Economic Declines: Evidence from an Emerging Market.

Authors: Azzari, Vitor Zambaldi, Felipe Guissoni, Leandro Angotti et al.

Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p25-42. 18p. 1 Diagram, 5 Charts, 2 Graphs.

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination.

Authors: Lee, Hannah S. Yalcinkaya, Goksel Griffith, David A.

Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p64-81. 18p. 5 Charts, 2 Graphs.