Search Results - "Manning, Kenneth C."

The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product.

Authors: Cheng, Andong Stadler Blank, Ashley

Source: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p526-542. 17p.

Clearance vs. sale: promotion keywords and their implications for retailers and public policy.

Authors: Gillespie, Brian Manning, Kenneth C. Ferrell, O.C. et al.

Source: Journal of Marketing Theory & Practice. Fall2023, Vol. 31 Issue 4, p403-415. 13p. 1 Diagram, 1 Graph.

Grocery Price Setting and Quantity Surchages.

Authors: Sprott, David E. Manning, Kenneth C. Miyazaki, Anthony D.

Source: Journal of Marketing. Jul2003, Vol. 67 Issue 3, p34-46. 13p. 3 Charts, 4 Graphs.

Consumer Response to Retailers' Use of Partially Comparative Pricing.

Authors: Barone, Michael J. Manning, Kenneth C. Miniard, Paul W.

Source: Journal of Marketing. Jul2004, Vol. 68 Issue 3, p37-47. 11p. 1 Black and White Photograph, 3 Charts.

Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity.

Authors: Villanova, Daniel Bagchi, Rajesh

Source: Journal of Marketing. Aug2025, p1.

When Do Firms Conform to Regulatory Control? The Effect of Control Processes on Compliance and Opportunism.

Authors: Gilliland, David I. Manning, Kenneth C.

Source: Journal of Public Policy & Marketing. Fall2002, Vol. 21 Issue 2, p319-331. 13p. 2 Diagrams.

Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers.

Authors: Gerritsen, Dirk F. Lancee, Bora S. Rigtering, J.P. Coen

Source: Journal of Public Policy & Marketing. Jul2023, Vol. 42 Issue 3, p203-222. 20p. 4 Color Photographs, 1 Black and White Photograph, 1 Diagram, 11 Charts.

Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats.

Authors: Sirwani, Deepak Kumar, Srishti Thomas, Manoj

Source: Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p937-957. 21p.

Is "4 for $16" Better than "4 for $15.30"? The Price Divisibility Effect in Multipack Purchases.

Authors: Park, Hanyong Kwon, JaeHwan Bagchi, Rajesh

Source: Journal of Consumer Research. Oct2024, Vol. 51 Issue 3, p455-473. 19p.

Subject Terms: *Marketing, *Prices, *Product bundling, *Packaging, *Divisibility of numbers, *Consumer behavior, *Consumption (Economics)

Kids, Caregivers, and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption.

Authors: Leonard, Bridget Campbell, Margaret C. Manning, Kenneth C.

Source: Journal of Public Policy & Marketing. Apr2019, Vol. 38 Issue 2, p214-231. 18p.

Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance.

Authors: Blocker, Christopher P. Manning, Kenneth C. Trujillo, Carlos A.

Source: Journal of Consumer Affairs. Jan2023, Vol. 57 Issue 1, p619-647. 29p. 1 Color Photograph, 3 Diagrams, 5 Charts, 2 Graphs.

The Regulatory and Marketing Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth.

Authors: Kelly, Kathleen Berry, Christopher Comello, Maria Leonora G. et al.

Source: Journal of Public Policy & Marketing. Jan2021, Vol. 40 Issue 1, p62-82. 21p. 1 Color Photograph, 4 Charts.

Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China.

Authors: Krotz, Riley T. Gundlach, Gregory T. Moss, Diana L.

Source: Journal of Public Policy & Marketing. Jul2022, Vol. 41 Issue 3, p221-236. 16p. 5 Charts.

Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field.

Authors: Donnelly, Kristin Compiani, Giovanni Evers, Ellen R.K.

Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p821-839. 19p. 3 Charts, 3 Graphs.

Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information.

Authors: Barone, Michael J. Rose, Randall L. Manning, Kenneth C. et al.

Source: Journal of Public Policy & Marketing. Spring96, Vol. 15 Issue 1, p55-62. 8p. 3 Charts.

Parents, Products, and the Development of Preferences: Child Palate and Food Choice in an Obesogenic Environment.

Authors: Cornwell, T. Bettina Setten, Eric Paik, Sung-Hee W. et al.

Source: Journal of Public Policy & Marketing. Jul2021, Vol. 40 Issue 3, p429-446. 18p. 1 Diagram, 5 Charts, 2 Graphs.

Resale Price Maintenance After Leegin: Behavioral, Evolutionary, and Institutional Insights for Advancing the Free Rider Thesis.

Authors: Gundlach, Gregory T. Manning, Kenneth C. Cannon, Joseph P.

Source: Journal of Public Policy & Marketing. Fall2017, Vol. 36 Issue 2, p196-212. 17p. 3 Charts.

The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?

Authors: Sokolova, Tatiana Seenivasan, Satheesh Thomas, Manoj

Source: Journal of Marketing Research (JMR). Aug2020, Vol. 57 Issue 4, p771-788. 18p. 1 Color Photograph, 4 Charts, 2 Graphs.

Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste.

Authors: Lin, Arjen van Aydinli, Aylin Bertini, Marco et al.

Source: Journal of Consumer Research. Dec2023, Vol. 50 Issue 4, p663-682. 20p.

Subject Terms: *Pricing, *Food waste, *Sales promotion, *Households, *Retail industry, *Food prices, *Marketing research

Company/Entity: Albert Heijn BV

Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness.

Authors: Rose, Randall L. Bearden, William O. Manning, Kenneth C.

Source: Journal of Public Policy & Marketing. Spring2001, Vol. 20 Issue 1, p84-92. 9p.