Search Results - "McShane, Blakeley B."

Focus On Authors.

Source: Marketing Science (INFORMS). Jul/Aug2016, Vol. 35 Issue 4, p690-692. 3p.

"Statistical Significance" and Statistical Reporting: Moving Beyond Binary.

Authors: McShane, Blakeley B. Bradlow, Eric T. Lynch Jr., John G. et al.

Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p1-19. 19p.

From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic.

Authors: Lamberton, Cait Marinova, Detelina Sridhar, Shrihari et al.

Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p1-6. 6p.

Improving the Discriminant Validation of Multi-Item Scales.

Authors: Pieters, Constant Baumgartner, Hans Pieters, Rik

Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p502-517. 16p.

An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach.

Authors: Gielens, Katrijn Steenkamp, Jan-Benedict E.M.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p165-191. 27p.

Cementing JM 's Impact on the Marketing Ecosystem: Empirical Execution.

Authors: Steenkamp, Jan-Benedict E.M. Fischer, Marc Haws, Kelly L. et al.

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p1-12. 12p.

Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach.

Authors: Yang, Fan Qian, Yi Xie, Hui

Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p601-623. 23p.

Open Science: A Review of Its Effectiveness and Implications for Service Research.

Authors: Van Vaerenbergh, Yves Hazée, Simon Zwienenberg, Thijs J.

Source: Journal of Service Research. Feb2026, Vol. 29 Issue 1, p22-44. 23p.

Financial Education Effects on Financial Behavior and Well-Being: The Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in Physical Health.

Authors: Netemeyer, Richard G. Lynch Jr., John G. Lichtenstein, Donald R. et al.

Source: Journal of Public Policy & Marketing. Oct2024, Vol. 43 Issue 4, p254-275. 22p.

Subject and Author Index, Vol. 49, 2012.

Source: Journal of Marketing Research (JMR). Dec2012, Vol. 49 Issue 6, p1015-1024. 10p.

Visual Influence and Social Groups.

Authors: Mcshane, Blakeley B Bradlow, Eric T Berger, Jonah

Source: Journal of Marketing Research (JMR). Dec2012, Vol. 49 Issue 6, p854-871. 18p. 2 Color Photographs, 5 Black and White Photographs, 6 Charts, 1 Graph.

Can Small Victories Help Win the War? Evidence from Consumer Debt Management.

Authors: Gal, David McShane, Blakeley B

Source: Journal of Marketing Research (JMR). Aug2012, Vol. 49 Issue 4, p487-501. 15p. 13 Charts, 2 Graphs.

How Retailers Change Ordering Strategies When Suppliers Go Direct.

Authors: Van Crombrugge, Michiel Breugelmans, Els Gryseels, Femke et al.

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p141-162. 22p.

Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes.

Authors: Keller, Kristopher O. Guyt, Jonne Y.

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p59-80. 22p.

Artificial intelligence and dichotomania.

Authors: McShane, Blakeley B. Gal, David Duhachek, Adam

Source: Judgment & Decision Making. 2025, Vol. 20, p1-17. 17p.

Navigating a Changing Privacy Landscape: The Effect of Data Requests on the Acquisition, Retention, and Deletion of Consumers’ Information.

Authors: Kumar, Smriti Miller, Elizabeth G. Milne, George R.

Source: Journal of Interactive Marketing. Jan2026, p1.

Integrating Open Science Principles into Quasi-Experimental Social Science Research.

Authors: Heller, Blake H. Robinson, Carly D.

Source: Social Sciences (2076-0760). Aug2025, Vol. 14 Issue 8, p499. 26p.

Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt.

Authors: Moorhouse, Michael Goode, Miranda Cotte, June et al.

Source: Journal of Marketing Research (JMR). Dec2023, Vol. 60 Issue 6, p1135-1153. 19p.

p-Values as QWERTY: Curating Evidence in the Computational Era.

Authors: Feinberg, Fred¹ (AUTHOR) feinf@umich.edu

Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p20-28. 9p.

Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail.

Authors: Hmurovic, Jillian Lamberton, Cait Goldsmith, Kelly

Source: Journal of Marketing Research (JMR). Apr2023, Vol. 60 Issue 2, p299-328. 30p. 20 Charts.