Search Results - "Millennials"

Diversity in practice: Investigating how brands' approaches to diversity impact millennials' and Gen Z's brand loyalty.

Authors: Blanchflower, Tiffy M. Childs, Michelle Matthews, Delisia R.

Source: Journal of Brand Strategy. Autumn-Fall2025, Vol. 14 Issue 2, p173-188. 16p.

Decoding Millennial Investment Behaviour: The Role of Financial Literacy, Experience, and Risk Among Working College Students.

Authors: TOBING, Vargo Christian L. YAZID, Helmi MULYASARI, Windu et al.

Source: Quality - Access to Success. May2026, Vol. 27 Issue 212, p223-235. 13p.

Millennials' Acceptance of License Plate Number–Based Driving Restrictions in Shanghai: Integrating Value–Belief–Norm Theory and Policy‐Specific Beliefs.

Authors: Wang, Xue Feng, Suwei Li, Ruimin

Source: Journal of Advanced Transportation. 5/31/2026, Vol. 2026, p1-15. 15p.

Subjects: Millennials, Transportation policy, Air pollution, Traffic congestion, Metropolis, Registration of automobiles, Social theory, Policy sciences

Geographic Terms: Shanghai (China)

'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream.

Authors: Lichtenberg, Nick (AUTHOR)

Source: Fortune.com. 6/17/2026, pN.PAG-N.PAG. 1p.

Homeownership Isn't Working Out for the UK's Middle-Class Millennials.

Authors: Rudgard, Olivia (AUTHOR)

Source: Bloomberg.com. 6/2/2026, pN.PAG-N.PAG. 1p.

Share of Young Canadians Living with Parents Doubled, Study Says.

Authors: Mallees, Nojoud Al (AUTHOR)

Source: Bloomberg.com. 5/6/2026, pN.PAG-N.PAG. 1p.

TV Reboots Put Millennials in Charge of the Remote.

Authors: Rappaport, Sarah (AUTHOR)

Source: Bloomberg.com. 4/16/2026, pN.PAG-N.PAG. 1p.

High-earning millennials and Gen Zers feel broke and conflicted: 'I make a good salary, I shouldn't be struggling this much'.

Authors: Lake, Sydney (AUTHOR)

Source: Fortune.com. 6/8/2026, pN.PAG-N.PAG. 1p.

Forget quiet quitting—4 in 10 millennials are taking 'quiet vacations' and checking out of work (and the country) on company dime instead.

Authors: Royle, Orianna Rosa (AUTHOR)

Source: Fortune.com. 5/26/2026, pN.PAG-N.PAG. 1p. 1 Color Photograph.

Milestones like marriage and parenthood are so delayed for millennials and Gen Z many of them are skipping out on life insurance, report finds.

Authors: Lake, Sydney (AUTHOR)

Source: Fortune.com. 4/26/2026, pN.PAG-N.PAG. 1p.

Older millennials are starting to act like boomers in the housing market—and pulling away from the pack.

Authors: Lichtenberg, Nick (AUTHOR)

Source: Fortune.com. 4/18/2026, pN.PAG-N.PAG. 1p.

Exploring Millennials' Investment Behavior Shifts in Response to Digital Financial Platforms.

Authors: Rahmiyati, Nekky Wibowo, Rizki Sarwo Eddy Hendratni, Tyahya Whisnu

Source: Asian Journal of Applied Business & Management. Feb2026, Vol. 5 Issue 1, p387-398. 12p.

Understanding the future of investment: an analysis of millennials and generation Z.

Authors: Rosdiana, Riska Hariani, Swarmilah Pramudena, Sri Marti et al.

Source: Future Business Journal. 1/22/2026, Vol. 12 Issue 1, p1-36. 36p.

"[It's] Always Better When Something is Organic": Structural and Cultural Impediments to Millennials' Occupational Activism.

Authors: Wingfield, Adia Harvey¹ (AUTHOR) ahwingfield@wustl.edu

Source: Work & Occupations. Feb2026, Vol. 53 Issue 1, p91-116. 26p.

MISERY LOVES COMPANY.

Authors: MARX, PATRICIA (AUTHOR)

Source: New Yorker. 6/22/2026, Vol. 102 Issue 17, p12-15. 4p. 3 Cartoon or Caricatures.

Work is a 'situationship,' and your manager is a millennial: Welcome to the economy where breaking up is hard to do.

Authors: Lichtenberg, Nick (AUTHOR)

Source: Fortune.com. 2/12/2026, pN.PAG-N.PAG. 1p.

A major factor in Gen Z and millennial divorce is 'financial future faking.' It's like long-term partner catfishing about money.

Authors: Lake, Sydney (AUTHOR)

Source: Fortune.com. 1/12/2026, pN.PAG-N.PAG. 1p.

Millennial and Gen Z grads shouldn't snub retail or hospitality jobs in the current economy, Verizon boss warns: 'Just start somewhere'.

Authors: Royle, Orianna Rosa (AUTHOR)

Source: Fortune.com. 1/10/2026, pN.PAG-N.PAG. 1p.

Young Men Are Lost. A New Book Can Guide the Way.

Authors: Wells, Charlie (AUTHOR)

Source: Bloomberg.com. 1/13/2026, pN.PAG-N.PAG. 1p.

Ripe for reform.

Authors: WATSON, TOM (AUTHOR)

Source: Money (Australia Edition). Feb2026, Issue 296, p20-23. 4p. 3 Color Photographs.