Search Results - "Multi-channel integration"

Research on the customer responses to Omni-channel: heterogeneity of channel integration modes.

Authors: Hua, Haiyan Wang, Wenqi Wang, Hong

Source: Electronic Commerce Research. Apr2026, Vol. 26 Issue 2, p1609-1641. 33p.

AI is making promises your brand never made. Hotels are paying the price.

Authors: Mackintosh, Teresa (AUTHOR)

Source: Fortune.com. 6/14/2026, pN.PAG-N.PAG. 1p.

The Effect of Multichannel Services on Customer Engagement Mediated by Brand Trust and Brand Commitment with Offline and Online Familiarity as Moderation at the Southeast Sulawesi Regional Development Bank.

Authors: Djibran, Fauzi Madjid, Rahmat Sukotjo, Endro et al.

Source: Advances in Consumer Research. Jan2026, Vol. 3 Issue 1, p1061-1073. 13p.

THE IMPACT OF DIGITAL MARKETING STRATEGIES ON ENGAGEMENT IN RECREATIONAL RUNNING EVENTS.

Authors: Marčinko Trkulja, Željka Primorac, Dinko Mulović-Trgovac, Ana

Source: Interdisciplinary Description of Complex Systems. 2026, Vol. 24 Issue 3, p252-267. 16p.

The Effect of Omnichannel Strategy and Personal Selling on Customer Experience Quality Among Small and Medium Enterprise Consumers in Cirebon City.

Authors: Rohman, Moh. A'ip Saepul Fatimah, Siska Ernawati

Source: Interdisciplinary Social Studies. 2026, Vol. 5 Issue 3, p1298-1307. 10p.

The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing.

Authors: Hu, Jiao Li, Li He, Xiang et al.

Source: Journal of Theoretical & Applied Electronic Commerce Research. Feb2026, Vol. 21 Issue 2, p53. 31p.

From Multichannel to Omnichannel: Measuring Channel Integration and Digital Adoption Patterns.

Authors: Avvad, Mohammed Ramanan, T. Radha Shafi Keelath, Muhammad et al.

Source: Journal of Theoretical & Applied Electronic Commerce Research. Jan2026, Vol. 21 Issue 1, p4. 26p.

Examining the Impact of Omnichannel Integration on Satisfaction, Trust and Customer Loyalty: The Moderating Role of Prior Online Experience.

Authors: Gowrie, Nerisha Shetty, Fiza Chopra, Komal et al.

Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 2, p175-184. 10p.

Mediated identities and omnichannel journeys: how media and mass culture shape mobile phone purchase behavior.

Authors: Puri, Sandeep Chen, Xiaoyun

Source: Journal of Marketing Theory & Practice. Mar2026, p1-15. 15p. 1 Illustration.

LE CULTE DE L'OMNICANALITÉ.

Authors: MORVAN, VINCENT-XAVIER

Source: Stratégies. 5/28/2026, Issue 2310, p42-44. 3p.

The Role of Digital Marketing Strategies in Enhancing Retail Performance.

Authors: Biswas, Habibar Rahaman^1,2

Source: Advances in Consumer Research. Dec2025, Vol. 2 Issue 6, p20-30. 11p.

Optimizing Google Ads and Social Media as a Digital Marketing Strategy Integrated in Increasing the Competitiveness of Fashion MSMEs.

Authors: Nendi, Ikhsan¹ ikhsan_nendi@polteksci.ac.id

Source: Equivalent: Jurnal Ilmiah Sosial Teknik (Jequi). 2026, Vol. 8 Issue 1, p95-105. 11p.

What Drives Corporate Entrepreneurship in Omnichannel Marketing? The Effects of Cross‐Channel Integration and E‐Commerce Type.

Authors: Li, Yang Yang, Bo Zhang, Kai et al.

Source: R&D Management. Nov2025, Vol. 55 Issue 5, p1719-1742. 24p.

全渠道营销理论: 溯源、演化与未来展望 ——基于零售商战略改革的视角.

Alternate Title: Theory of Omni-channel Marketing: Tracing, Evolution and Research Prospect: From the Perspective of Retailers’ Strategic Change.

Authors: 李 微 常亚平

Source: Nankai Business Review. 2025, Vol. 28 Issue 10, p161-172. 12p.

STRATEGIES: OMNICHANNEL AND RETAILTAINMENT - MARKETING CONNECTION OF THE DIGITAL AND PHYSICAL WORLDS.

Alternate Title: STRATEGIE: OMNICHANNEL I RETAILTAINMENT - MARKETINGOWE SPOIWO MIĘDZY ŚWIATEM CYFROWYM A FIZYCZNYM.

Authors: Pabian, Barbara¹ barbara.pabian@ue.katowice.pl

Source: Humanitas Zarządzanie. 2025, Vol. 26 Issue 4, p9-17. 9p.

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.

Authors: Van Crombrugge, Michiel Breugelmans, Els Breiner, Florian et al.

Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p88-109. 22p.

Reports of the retail store's demise have been greatly exaggerated.

Authors: Standish, Jill (AUTHOR)

Source: Fortune.com. 11/20/2025, pN.PAG-N.PAG. 1p.

Omnichannel Reklam Stratejilerinde Kullanıcı Deneyimi Dengesi: Etkileşim, Tutarlılık ve Algı Yönetimi.

Alternate Title: Balancing User Experience in Omnichannel Advertising Strategies: Interaction, Consistency, and Perception Management.

Authors: MERDİN, Mustafa KARAÇOR, Süleyman

Source: Journal of Selçuk University Social Sciences Vocational School. kas2025, Vol. 28 Issue 2, p683-699. 17p.

Empowering Customer Loyalty: The Impact of Multichannel Integration, Technology Acceptance, and Value Experience on Satisfaction in Indonesia's Omni-Channel Retail Landscape.

Authors: Yunita, Dessy Adam, Mohamad Andriana, Isni et al.

Source: TEM Journal. Nov2025, Vol. 14 Issue 4, p3533-3546. 14p.

Platform service introduction and mode choice in co‐opetition with retailer: achieving win–win outcomes.

Authors: Zheng, Yuangang Bo, Hongguang

Source: International Transactions in Operational Research. Jun2026, p1. 32p. 9 Illustrations.