Search Results - "Olson, Eric M."

Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation.

Authors: Bekos, Georgios S. Chari, Simos Jaakkola, Matti et al.

Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p27-49. 23p.

Subject and Author Index.

Source: Journal of Marketing. Oct2005, Vol. 69 Issue 4, p266-272. 7p.

The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior.

Authors: Olson, Eric M. Slater, Stanley F. Hult, G. Tomas M.

Source: Journal of Marketing. Jul2005, Vol. 69 Issue 3, p49-65. 17p. 1 Diagram, 6 Charts.

Author Index.

Source: Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009. Dec2006, Vol. 27 Issue 13, p97-101. 5p.

Exploring the Feasibility of AI‐Generated Logo Concepts.

Authors: Olson, Eric M. Olson, Kira C.

Source: Design Management Review. Jun2024, Vol. 35 Issue 2, p20-27. 8p.

MIX AND MATCH.

Authors: Slater, Stanley F. Olson, Eric M.

Source: Marketing Management. Jul/Aug2006, Vol. 15 Issue 4, p32-37. 6p. 1 Illustration, 2 Diagrams.

LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability.

Authors: Patel, Pankaj C. Feng, Cong

Source: Journal of Public Policy & Marketing. Jan2021, Vol. 40 Issue 1, p7-26. 20p. 1 Diagram, 3 Charts, 1 Graph.

Smooth Takeoff.

Authors: Olson, Eric M. Slater, Stanley F.

Source: Marketing Management. Fall96, Vol. 5 Issue 3, p38-41. 4p. 3 Color Photographs.

Business strategy and the management of digital marketing.

Authors: Olson, Eric M. Olson, Kai M. Czaplewski, Andrew J. et al.

Source: Business Horizons; Mar2021, Vol. 64 Issue 2, p285-293, 9p

Organizing for effective new product development: The moderating role of product innovativeness.

Authors: Olson, Eric M. Walker, Jr., Orville C. Ruekert, Robert W.

Source: Journal of Marketing. Jan95, Vol. 59 Issue 1, p48. 15p. 2 Diagrams, 3 Charts.

Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability.

Authors: Golder, Peter N.¹ pgolder@stern.nyu.edu

Source: Journal of Marketing Research (JMR). May2000, Vol. 37 Issue 2, p156-172. 17p. 10 Charts.

Subsidiary Knowledge Development in Knowledge-Intensive Business Services: A Configuration Approach.

Authors: Najafi-Tavani, Zhaleh Zaefarian, Ghasem Henneberg, Stephan C. et al.

Source: Journal of International Marketing. Dec2015, Vol. 23 Issue 4, p22-43. 22p. 7 Charts, 1 Graph.

Bringing "Place" Back In: Regional Clusters, Project Governance, and New Product Outcomes.

Authors: Tracey, Paul Heide, Jan B. Bell, Simon J.

Source: Journal of Marketing. Nov2014, Vol. 78 Issue 6, p1-16. 16p. 1 Chart.

Interpersonal Factors as Drivers of Quality and Performance in Western-Hong Kong Interorganizational Business Relationships.

Authors: Barnes, Bradley R. Leonidou, Leonidas C. Siu, Noel Y. M. et al.

Source: Journal of International Marketing. Mar2015, Vol. 23 Issue 1, p23-49. 27p. 7 Charts.

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.

Authors: Ulaga, Wolfgang Reinartz, Werner J

Source: Journal of Marketing. Nov2011, Vol. 75 Issue 6, p5-23. 19p. 1 Diagram, 4 Charts.

Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success.

Authors: Ernst, Holger Hoyer, Wayne D. Rübsaamen, Carsten

Source: Journal of Marketing. Sep2010, Vol. 74 Issue 5, p80-92. 13p. 1 Diagram, 3 Charts.

Radical Innovation Across Nations: The Preeminence of Corporate Culture.

Authors: Tellis, Gerard J Prabhu, Jaideep C Chandy, Rajesh K

Source: Journal of Marketing. Jan2009, Vol. 73 Issue 1, p3-23. 21p. 1 Diagram, 6 Charts.

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings.

Authors: Troy, Lisa C Hirunyawipada, Tanawat Paswan, Audhesh K

Source: Journal of Marketing. Nov2008, Vol. 72 Issue 6, p132-146. 15p. 2 Charts, 1 Graph.

The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.

Authors: Kabadayi, Sertan Eyuboglu, Nermin Thomas, Gloria P

Source: Journal of Marketing. Oct2007, Vol. 71 Issue 4, p195-211. 17p. 7 Charts.

Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance.

Authors: De Luca, Luigi M. Atuahene-Gima, Kwaku

Source: Journal of Marketing. Jan2007, Vol. 71 Issue 1, p95-112. 18p. 1 Diagram, 3 Charts.