Search Results - "Pavlyuchenko, Roman"

The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics.

Authors: Dion, Delphine Pavlyuchenko, Roman Prokopec, and Sonja

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p96-118. 23p.

How the Materials of Objects Shape Consumption: An Affordance Theory Perspective.

Authors: Pavlyuchenko, Roman Dion, Delphine

Source: Journal of Consumer Research. Oct2025, Vol. 52 Issue 3, p459-479. 21p.

Subject Terms: *Consumption (Economics), *Materials, *Consumers, *Hylomorphism, *Matter, *Environmental psychology

From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic.

Authors: Lamberton, Cait Marinova, Detelina Sridhar, Shrihari et al.

Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p1-6. 6p.