Search Results - "Perron-Brault, Alexis"

The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter.

Authors: Perron-Brault, Alexis Legoux, Renaud Dantas, Danilo C. et al.

Source: Journal of Interactive Marketing. Nov2024, Vol. 59 Issue 4, p367-384. 18p.

Customer Engagement and New Product Adoption in the Music Industry: The Importance of Fit Between Brand and New Product Innovativeness.

Authors: Perron-Brault, Alexis Dantas, Danilo Legoux, Renaud

Source: International Journal of Arts Management. Fall2020, Vol. 23 Issue 1, p44-60. 17p. 1 Diagram, 5 Charts, 2 Graphs.

A Spectroscopic Exploration of the Music Marketing Literature: Origins, Historical Roots and Recent Developments.

Authors: Simonnot-Lanciaux, Adrien Gohoungodji, Paulin Perron-Brault, Alexis et al.

Source: International Journal of Arts Management. Spring2025, Vol. 27 Issue 3, p43-61. 19p.

Order of Re-Consumption of Partially Similar Objects in Consumers’ Hedonic Experiences: The Case of Book-to-Film Adaptations.

Authors: Aurier, Philippe Guintcheva, Guergana

Source: International Journal of Arts Management. Winter2025, Vol. 27 Issue 2, p4-18. 15p.