Search Results - "Rosendo-Rios, Veronica"

Should Global Brands Engage in Brand Activism?

Authors: Shukla, Paurav Rosendo-Rios, Veronica Khalifa, Dina

Source: Journal of International Marketing. Mar2025, Vol. 33 Issue 1, p1-16. 16p.

Customer Experiences in Branded Metaverse Events: Effects on Brand Equity.

Authors: Pagani, Margherita Xie, Lijun

Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p1-24. 24p.

Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country.

Authors: Gong, Yongzhi Tang, Xiaofei Chang, En-Chung et al.

Source: Journal of International Marketing. Dec2025, Vol. 33 Issue 3/4, p28-43. 16p.

Luxury: Where Next?

Authors: Shukla, Paurav Rosendo‐Rios, Veronica Dubois, David et al.

Source: Psychology & Marketing. Oct2025, Vol. 42 Issue 10, p2524-2534. 11p.

When Luxury Loses Its Luster: How Democratization Affects Traditional Luxury Consumers.

Authors: Shukla, Paurav Rosendo‐Rios, Veronica

Source: Psychology & Marketing. Aug2025, Vol. 42 Issue 8, p2107-2120. 14p.

Managing the Challenge of Luxury Democratization: A Multicountry Analysis.

Authors: Shukla, Paurav Rosendo-Rios, Veronica Trott, Sangeeta et al.

Source: Journal of International Marketing. Dec2022, Vol. 30 Issue 4, p44-59. 16p. 1 Diagram, 7 Charts.

When endorsers behave badly: consumer self-expression and negative meaning transfer.

Authors: Breberina, Jovica Shukla, Paurav Rosendo-Rios, Veronica

Source: International Journal of Advertising. May2022, Vol. 41 Issue 4, p771-795. 25p. 1 Chart, 5 Graphs.

The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.

Authors: Tafani, Eric Vigneron, Franck Azoulay, Audrey et al.

Source: Journal of International Marketing. Dec2024, Vol. 32 Issue 4, p58-80. 23p.

Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets.

Authors: Zhang, Zhe Yao, Alex Yang, Zhiyong

Source: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p101-115. 15p.