Search Results - "Ryoo, Yuhosua"

Near, Far, Wherever You Are: Understanding Distance Effects in Prosocial Cause Appeals.

Authors: Smith, Aimee E. Zlatevska, Natalina

Source: Journal of Public Policy & Marketing. Apr2026, Vol. 45 Issue 2, p178-198. 21p.

Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies.

Authors: Gelbrich, Katja Roschk, Holger Miederer, Sandra et al.

Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p1-26. 26p.

How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy.

Authors: Jeon, Yongwoog Andrew Ryoo, Yuhosua Lee, Sangwook et al.

Source: Journal of Advertising Research (Taylor & Francis). Jun2026, Vol. 66 Issue 2, p199-225. 27p.

Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns.

Authors: Ryoo, Yuhosua Kim, WooJin

Source: Journal of Business Ethics. Jan2024, Vol. 189 Issue 2, p345-364. 20p.

Subject Terms: Cyberbullying, Social responsibility of business, Hypocrisy, Bullying prevention, Consumers, Guilt (Psychology), Shame

From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce.

Authors: Kim, Kacy Ryoo, Yuhosua Manika, Danae et al.

Source: Psychology & Marketing. Sep2024, Vol. 41 Issue 9, p2033-2056. 24p.

High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising.

Authors: Ryoo, Yuhosua Bakpayev, Marat Jeon, Yongwoog Andrew et al.

Source: International Journal of Advertising. Jan2026, Vol. 45 Issue 1, p48-80. 33p.

AI chatbot interventions in combatting marijuana-impaired driving: the role of gender, linguistic style, and hypocrisy induction.

Authors: Ryoo, Yuhosua Halfacre, Victoria Kim, Eunjin et al.

Source: International Journal of Advertising. Oct2025, Vol. 44 Issue 7, p1311-1340. 30p.

That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising.

Authors: Kim, WooJin Ryoo, Yuhosua Choi, Yung Kyun

Source: International Journal of Advertising. Dec2025, Vol. 44 Issue 8, p1684-1713. 30p.

Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective.

Authors: Kim, Minjeong Ryoo, Yuhosua Kim, Eunjin

Source: Journal of Advertising. Aug/Sep2025, Vol. 54 Issue 4, p465-486. 22p.

Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns.

Authors: Kim, WooJin Ryoo, Yuhosua Lee, SoYoung et al.

Source: Journal of Advertising. Aug/Sep2023, Vol. 52 Issue 4, p504-522. 19p. 5 Diagrams, 3 Graphs.

Hypocrisy Induction in Advertising.

Authors: Kim, WooJin Ryoo, Yuhosua Drumwright, Minette et al.

Source: Journal of Advertising. Jun/Jul2023, Vol. 52 Issue 3, p349-368. 20p. 3 Color Photographs, 3 Diagrams, 2 Graphs.

Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism.

Authors: Hamelberg, Kedma de Ruyter, Ko van Dolen, Willemijn et al.

Source: Journal of Public Policy & Marketing. Jan2025, Vol. 44 Issue 1, p140-159. 20p.

Mind over matter: how biased perceptions of political knowledge influence selection and evaluation of political YouTube channels.

Authors: Yu, Heeseung Ryoo, Yuhosua Han, Eunkyoung

Source: Internet Research; 2024, Vol. 34 Issue 2, p474-494, 21p

Authors: Neutzling, Daiane Mülling Luz, Raquel Soares Saturno Campos Souza, Lucas Lopes Ferreira de et al.

Source: Journal of Social Entrepreneurship. Mar2026, Vol. 17 Issue 1, p246-274. 29p.

Subject Terms: *Consumer behavior, *Consumer education, *Social enterprises, *Ecological impact, Perceived control (Psychology), Structural equation modeling, Autonomy (Psychology)

Bridging the health literacy gap through AI chatbot design: the impact of gender and doctor cues on chatbot trust and acceptance.

Authors: Jin, Eunjoo Ryoo, Yuhosua Kim, WooJin et al.

Source: Internet Research; 2025, Vol. 35 Issue 3, p1299-1329, 31p

Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals.

Authors: Kim, WooJin Ryoo, Yuhosua Yoon, Sukki et al.

Source: International Journal of Advertising. Dec 2021, Vol. 40 Issue 8, p1320-1342. 23p. 2 Diagrams, 2 Graphs.

The literacy paradox: How AI literacy amplifies biases in evaluating AI-generated news articles.

Authors: Kim, WooJin Ryoo, Yuhosua

Source: International Journal of Information Management; Feb2026, Vol. 86, pN.PAG-N.PAG, 1p

Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior.

Authors: Jeon, Yongwoog Andrew Ryoo, Yuhosua Yoon, Hye Jin

Source: Journal of Advertising. Jan-Mar2024, Vol. 53 Issue 1, p1-18. 18p.

The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns.

Authors: Ryoo, Yuhosua Kafiliveyjuyeh, Soheil Lee, Jung Ah et al.

Source: International Journal of Advertising. Mar2024, Vol. 43 Issue 3, p434-464. 31p.

Using Descriptive and Injunctive Norms to Encourage COVID-19 Social Distancing and Vaccinations.

Authors: Ryoo, Yuhosua Kim, WooJin

Source: Health Communication. Apr2023, Vol. 38 Issue 4, p732-741. 10p. 4 Graphs.