Search Results - "Thomas, Veronica L."

Brand-to-Brand Engagement on Social Media: Typology and Implications.

Authors: Dineva, Denitsa Lee, Zoe Mangiò, Federico

Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p377-396. 20p.

In the eye of the beholder: A systematic review of the literature on customers' perceptions of salesperson appearance.

Authors: Mangus, Stephanie M. Thomas, Veronica L. Bock, Dora E.

Source: Industrial Marketing Management. Apr2026, Vol. 134, p10-26. 17p.

How Consumer-Brand Incidental Similarity Cues in Advertising Increase Self-Brand Connection and Brand Interest.

Authors: Thomas, Veronica L. Fowler, Kendra

Source: Journal of Advertising. Apr2026, p1-19. 19p. 5 Illustrations.

Explication of the Virtual Influencer Ecosystem.

Authors: Thomas, Veronica L. Fowler, Kendra Taheran, Faegheh et al.

Source: Journal of Advertising Research (Taylor & Francis). Mar2026, Vol. 66 Issue 1, p24-46. 23p.

The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.

Authors: Berendt, Johannes Uhrich, Sebastian Borah, Abhishek et al.

Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1058-1078. 21p.

Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands.

Authors: Béal, Mathieu Lécuyer, Charlotte Guitart, Ivan

Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p196-215. 20p.

Peace Brand Activism: Global Brand Responses to the War in Ukraine.

Authors: Tsougkou, Eleni Sykora, Martin Elayan, Suzanne et al.

Source: Journal of Public Policy & Marketing. Jan2025, Vol. 44 Issue 1, p100-121. 22p.

Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism.

Authors: Hamelberg, Kedma de Ruyter, Ko van Dolen, Willemijn et al.

Source: Journal of Public Policy & Marketing. Jan2025, Vol. 44 Issue 1, p140-159. 20p.

Earnings Claims and Disclaimers in Multilevel Marketing: Testing the Impact of Self-Regulatory Guidance.

Authors: Bosley, Stacie A. Kotasek, Kiana Greenman, Sarah et al.

Source: Journal of Public Policy & Marketing. Apr2026, Vol. 45 Issue 2, p139-157. 19p.

(In)attention to attractive brand alternatives.

Authors: Brick, Danielle J. Thomas, Veronica L.

Source: Marketing Letters. Sep2025, Vol. 36 Issue 3, p313-325. 13p.

Personal selling and sales management abstracts.

Authors: Mangus, Stephanie M. E. McClure, Colleen

Source: Journal of Personal Selling & Sales Management. Jun2025, Vol. 45 Issue 2, p188-199. 12p.

Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt.

Authors: Moorhouse, Michael Goode, Miranda Cotte, June et al.

Source: Journal of Marketing Research (JMR). Dec2023, Vol. 60 Issue 6, p1135-1153. 19p.

Personal-selling and sales-management abstracts.

Authors: Mangus, Stephanie M.¹ (AUTHOR)

Source: Journal of Personal Selling & Sales Management. Jun2023, Vol. 43 Issue 2, p146-158. 13p.

Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry.

Authors: DeBerry-Spence, Benét Trujillo-Torres, Lez E. Sengupta, Rumela et al.

Source: Journal of Public Policy & Marketing. Apr2023, Vol. 42 Issue 2, p95-114. 20p. 1 Diagram, 2 Charts, 2 Graphs.

Exploring Consumer Sentiment toward Affordable Housing.

Authors: Thomas, Veronica L. Karande, Kiran Airani, Rajeev

Source: Journal of Macromarketing. Mar2025, Vol. 45 Issue 1, p211-226. 16p.

HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS' ATTENTION WITH MARKETING HOOKS.

Authors: Magnotta, Sarah Thomas, Veronica L. Steffes, Erin et al.

Source: Marketing Education Review. Summer 2021, Vol. 31 Issue 2, p162-168. 7p.

Subject Terms: *Student engagement, *Flipped classrooms, Hooks

Understanding the application of evolutionary psychology in consumer behavior: A review and future research agenda.

Authors: Taheran, Faegheh Thomas, Veronica L. Fowler, Kendra et al.

Source: Psychology & Marketing. Oct2024, Vol. 41 Issue 10, p2431-2447. 17p.

Harnessing the Strengths of Computational Advertising and Experimental Methods to Enhance Research Design.

Authors: Thomas, Veronica L. Liu-Thompkins, Yuping

Source: Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p700-709. 10p.

Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing.

Authors: Kemp, Elyria Davis, Cassandra D. Porter III, McDowell

Source: Journal of Public Policy & Marketing. Jul2023, Vol. 42 Issue 3, p262-278. 17p. 1 Diagram, 5 Charts.

Narrative transportation: A systematic literature review and future research agenda.

Authors: Thomas, Veronica L. Grigsby, Jamie L.

Source: Psychology & Marketing. Aug2024, Vol. 41 Issue 8, p1805-1819. 15p.