Search Results - "Timoshenko, Artem"

2025 Reviewers and Guest Editors.

Source: Management Science (INFORMS). May2026, Vol. 72 Issue 5, pvii-xi. 8p.

A Sample Size Calculation for Training and Certifying Targeting Policies.

Authors: Simester, Duncan Timoshenko, Artem Zoumpoulis, Spyros I.

Source: Management Science (INFORMS). Nov2025, Vol. 71 Issue 11, p9503-9522. 20p.

Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis.

Authors: Nguyen, Hang T. Holle, Brandon Z. Phan, Hieu V.

Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p173-194. 22p.

In-Store Advertising with Digital Signage.

Authors: Herhausen, Dennis de Jong, David Grewal, Dhruv

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p81-103. 23p.

Picture Perfect: Engaging Customers with Visual Generative AI.

Authors: Heitmann, Mark Jansen, Tijmen P.J. Reisenbichler, Martin et al.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p74-96. 23p.

Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks.

Authors: Boughanmi, Khaled Ansari, Asim Li, Yang

Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1101-1124. 24p.

Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights.

Authors: Büschken, Joachim Otter, Thomas Allenby, Greg M.

Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1045-1062. 18p.

AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators.

Authors: Arora, Neeraj Chakraborty, Ishita Nishimura, Yohei

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p43-70. 28p.

Neither a Picasso nor a Leonardo da Vinci: An Examination of Novice Artwork Pricing with Multimodal Data.

Authors: Sikdar, Sharmistha Chakraborty, Ishita Dogonadze, Nika

Source: Journal of Marketing. Dec2025, p1.

Mega or Micro? Influencer Selection Using Follower Elasticity.

Authors: Tian, Zijun Dew, Ryan Iyengar, Raghuram

Source: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p472-495. 24p.

A Sample Size Calculation for Training and Certifying Targeting Policies.

Authors: Simester, Duncan Timoshenko, Artem Zoumpoulis, Spyros I.

Source: INSEAD Working Papers Collection. 2024, Issue 48, p1-67. 67p.

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry.

Authors: Kim, Eunsoo Ding, MengQi Wang, Xin et al.

Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p428-450. 23p. 12 Charts, 2 Graphs.

Product Choice with Large Assortments: A Scalable Deep-Learning Model.

Authors: Gabel, Sebastian Timoshenko, Artem

Source: Management Science (INFORMS). Mar2022, Vol. 68 Issue 3, p1808-1827. 20p.

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews.

Authors: Wang, Xin He, Jiaxiu Curry, David J. et al.

Source: Journal of Marketing. Nov2022, Vol. 86 Issue 6, p155-175. 21p. 5 Diagrams, 6 Charts.

Identifying Market Structure: A Deep Network Representation Learning of Social Engagement.

Authors: Yang, Yi Zhang, Kunpeng Kannan, P.K.

Source: Journal of Marketing. Jul2022, Vol. 86 Issue 4, p37-56. 20p. 3 Diagrams, 4 Charts, 8 Graphs, 1 Map.

Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments.

Authors: Simester, Duncan Timoshenko, Artem Zoumpoulis, Spyros I.

Source: Management Science (INFORMS). Aug2020, Vol. 66 Issue 8, p3412-3424. 13p.

A Sample Size Calculation for Training and Certifying Targeting Policies.

Authors: Simester, Duncan Timoshenko, Artem Zoumpoulis, Spyros I.

Source: INSEAD Working Papers Collection. 2023, Issue 32, p1-62. 63p.

The Power of Brand Selfies.

Authors: Hartmann, Jochen Heitmann, Mark Schamp, Christina et al.

Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1159-1177. 19p. 1 Color Photograph, 3 Diagrams, 6 Charts.

How do successful scholars get their best research ideas? An exploration.

Authors: Cao, Cathy Cao, Xinyu Cashman, Matthew et al.

Source: Marketing Letters. Dec2019, Vol. 30 Issue 3/4, p221-232. 12p. 3 Charts.

Marketing Agility: The Concept, Antecedents, and a Research Agenda.

Authors: Kalaignanam, Kartik Tuli, Kapil R. Kushwaha, Tarun et al.

Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p35-58. 24p. 1 Color Photograph, 5 Charts.