Search Results - "Uhrich, Sebastian"

The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.

Authors: Berendt, Johannes Uhrich, Sebastian Borah, Abhishek et al.

Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1058-1078. 21p.

How differences between a sport club's public portrayal of fan centricity and fans' perceptions relate to fan engagement.

Authors: Kampen-Schmidt, Siemen Koenigstorfer, Joerg Uhrich, Sebastian et al.

Source: European Sport Management Quarterly. Apr2026, Vol. 26 Issue 2, p185-205.

Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries.

Authors: Weisskopf, Christian Uhrich, Sebastian

Source: Journal of Sport Management. Jul2024, Vol. 38 Issue 4, p271-286.

Fan Engagement Behavior: Validation of a Theory-Based Scale.

Authors: Yoshida, Masayuki Biscaia, Rui Uhrich, Sebastian et al.

Source: Journal of Sport Management. Mar2024, Vol. 38 Issue 2, p133-150.

Brand-to-Brand Engagement on Social Media: Typology and Implications.

Authors: Dineva, Denitsa Lee, Zoe Mangiò, Federico

Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p377-396. 20p.

Keeping It Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China.

Authors: Behrens, Anton Yang, Yanxiang Uhrich, Sebastian

Source: Journal of Sport Management. Mar2022, Vol. 36 Issue 2, p105-117.

A Multi-Method Analysis of Sport Spectator Resistance to Augmented Reality Technology in the Stadium.

Authors: Uhlendorf, Kim Uhrich, Sebastian

Source: Journal of Global Sport Management. Sep2024, Vol. 9 Issue 3, p545-574.

Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands.

Authors: Béal, Mathieu Lécuyer, Charlotte Guitart, Ivan

Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p196-215. 20p.

Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations.

Authors: Uhrich, Sebastian Behrens, Anton Kang, Tae-Ahn et al.

Source: Journal of Global Sport Management. Mar2023, Vol. 8 Issue 1, p252-280.

Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans.

Authors: Huettermann, Marcel Uhrich, Sebastian Koenigstorfer, Joerg

Source: Journal of Global Sport Management. Dec2022, Vol. 7 Issue 4, p447-478.

Sport spectator adoption of technological innovations: a behavioral reasoning analysis of fan experience apps.

Authors: Uhrich, Sebastian¹ (AUTHOR) s.uhrich@dshs-koeln.de

Source: Sport Management Review. Apr2022, Vol. 25 Issue 2, p275-299.

You'll never want to watch alone: the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media.

Authors: Behrens, Anton Uhrich, Sebastian

Source: European Sport Management Quarterly. Feb2022, Vol. 22 Issue 1, p120-138.

Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs.

Authors: Uhrich, Sebastian¹ s.uhrich@dshs-koeln.de

Source: European Sport Management Quarterly. Sep2021, Vol. 21 Issue 4, p504-523.

Sport Stadium Atmosphere: Formative and Reflective Indicators for Operationalizing the Construct.

Authors: Uhrich, Sebastian Benkenstein, Martin

Source: Journal of Sport Management. Mar2010, Vol. 24 Issue 2, p211-237.

Uniting a sport teams' global fan community: prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness.

Authors: Behrens, Anton Uhrich, Sebastian

Source: European Sport Management Quarterly. Dec2020, Vol. 20 Issue 5, p598-617.

Rivalry and fan aggression: why acknowledging conflict reduces tension between rival fans and downplaying makes things worse.

Authors: Berendt, Johannes Uhrich, Sebastian

Source: European Sport Management Quarterly. Sep2018, Vol. 18 Issue 4, p517-540.

Customer-to-customer interactions in the sport fan context: typology, framework (C2CIF) and directions for future research.

Authors: Uhrich, Sebastian Grohs, Reinhard Koenigstorfer, Joerg

Source: Journal of Service Management. 2024, Vol. 35 Issue 1, p53-70. 18p.

Editorial.

Source: Marketing ZFP - Journal of Research & Management. 2025 2nd Quarter, Vol. 47 Issue 2, p2-4. 3p.

Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit.

Authors: Dick, Christopher Uhrich, Sebastian

Source: European Sport Management Quarterly. Apr2017, Vol. 17 Issue 2, p152-170.

Enemies with benefits: the dual role of rivalry in shaping sports fans’ identity.

Authors: Berendt, Johannes Uhrich, Sebastian

Source: European Sport Management Quarterly. Dec2016, Vol. 16 Issue 5, p613-634.