Search Results - "Wilcox, Keith"

Multichannel Effects of Mobile In-Feed Advertising.

Authors: Li, Yiyi Zhuang, Mengzhou Fang, Eric

Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p51-71. 21p.

Subject and Author Index Vol. 46, 2009.

Source: Journal of Marketing Research (JMR). Dec2009, Vol. 46 Issue 6, p863-871. 9p.

Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices.

Authors: Koley, Shruti Warren, Caleb

Source: Journal of Public Policy & Marketing. Apr2025, Vol. 44 Issue 2, p242-260. 19p.

Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context.

Authors: Puccinelli, Nancy M. Wilcox, Keith Grewal, Dhruv

Source: Journal of Marketing. Mar2015, Vol. 79 Issue 2, p1-18. 18p. 1 Color Photograph, 1 Black and White Photograph, 1 Diagram, 3 Charts, 1 Graph.

Fast Fashion Consumption Signals Low Self-Control.

Authors: Huang, Yunhui Zhang, Ke Deng, Xiaoyan et al.

Source: Journal of Consumer Research. Apr2026, Vol. 52 Issue 6, p1253-1273. 21p.

Subject Terms: *Fast fashion, *Business models, *Consumer behavior, *Self-control, *Consumption (Economics), *Social perception

Subject and Author Index Vol. 48, 2011.

Source: Journal of Marketing Research (JMR). Dec2011, Vol. 48 Issue 6, p1074-1085. 12p.

Why Do Consumers Buy Counterfeit Luxury Brands?

Authors: Wilcox, Keith Kim, Hyeong Min Sen, Sankar

Source: Journal of Marketing Research (JMR). Apr2009, Vol. 46 Issue 2, p247-259. 13p. 2 Color Photographs, 2 Graphs.

Leave Home without it? The Effects of Credit Card Debt and Available Credit on Spending.

Authors: WILCOX, KEITH BLOCK, LAUREN G. EISENSTEIN, ERIC M.

Source: Journal of Marketing Research (JMR). 2011 Special Issue, Vol. 48, pS78-S90. 13p.

Practical Relevance in Consumer Research.

Authors: Hoyer, Wayne D Wan, Echo Wen Wilcox, Keith

Source: Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p428-438. 11p.

Subject Terms: *Consumer research, *Research methodology, *Marketing, *Consumer behavior research, Research evaluation

Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping.

Authors: Liang, Ce Meng, Lu (Monroe) Duan, Shen et al.

Source: Journal of Consumer Research. Jun2026, Vol. 53 Issue 1, p162-181. 20p.

Subject Terms: *Tips & tipping (Gratuities), *Mental imagery, *Local delivery services, *Gratitude, *Consumers, *Chinese people, *Americans

Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt.

Authors: Moorhouse, Michael Goode, Miranda Cotte, June et al.

Source: Journal of Marketing Research (JMR). Dec2023, Vol. 60 Issue 6, p1135-1153. 19p.

Social Impact at Scale: Reflections on the Recommendations of the TCR Impact Task Force.

Authors: Lynch Jr., John G. (AUTHOR) john.g.lynch@colorado.edu

Source: Journal of Public Policy & Marketing. Jul2024, Vol. 43 Issue 3, p215-217. 3p.

The Open Design Effect.

Authors: Maier, Lukas Schreier, Martin Dahl, Darren W.

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p322-339. 18p.

Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry.

Authors: DeBerry-Spence, Benét Trujillo-Torres, Lez E. Sengupta, Rumela et al.

Source: Journal of Public Policy & Marketing. Apr2023, Vol. 42 Issue 2, p95-114. 20p. 1 Diagram, 2 Charts, 2 Graphs.

When and How Slow Motion Makes Products More Luxurious.

Authors: Jung, SungJin Dubois, David

Source: Journal of Marketing Research (JMR). Dec2023, Vol. 60 Issue 6, p1177-1196. 20p.

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.

Authors: Yang, Joonhyuk Xie, Yingkang Krishnamurthi, Lakshman et al.

Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p840-859. 20p. 1 Diagram, 5 Charts, 6 Graphs.

How Traditional Production Shapes Perceptions of Product Quality.

Authors: Wilcox, Keith Laporte, Sandra Ward, Gabriel

Source: Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p256-275. 20p.

Subject Terms: *Perceived quality, *Product quality, *Handicraft, *Workmanship, *Branding (Marketing), *Cultural maintenance, *Consumer attitudes, *Social responsibility

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective.

Authors: Nickerson, Dionne Lowe, Michael Pattabhiramaiah, Adithya et al.

Source: Journal of Marketing. Mar2022, Vol. 86 Issue 2, p5-28. 24p. 2 Diagrams, 7 Charts, 1 Graph.

We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples' Joint Goal Pursuits.

Authors: Nikolova, Hristina Nenkov, Gergana Y.

Source: Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p271-289. 19p. 1 Chart, 5 Graphs.

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control.

Authors: WILCOX, KEITH STEPHEN, ANDREW T.

Source: Journal of Consumer Research. Jun2013, Vol. 40 Issue 1, p90-103. 14p. 5 Graphs.

Subject Terms: *Online social networks research, *Self-esteem, *Self-control, *Friendship, *Interpersonal relations & society, *Social network research