Search Results - "Yi, Shangwen"

Business-to-Investor Marketing: The Interplay of Costly and Costless Signals.

Authors: Nyilasy, Greg Yi, Shangwen Herhausen, Dennis et al.

Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p97-117. 21p.

The Open Design Effect.

Authors: Maier, Lukas Schreier, Martin Dahl, Darren W.

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p322-339. 18p.

Coping styles as predictors of negative affective conditions in Asian Indians: does being optimistic still make a difference?

Authors: Rao, Nithya M. Yi, Shangwen Yu, Diane et al.

Source: Journal of General Psychology. Jul-Sep2022, Vol. 149 Issue 3, p391-404. 14p.

Subjects: Optimism, Psychological stress, Psychological adaptation, Mental health, Affect (Psychology), Mental depression, Indians (Asians), Stress management

Is personal growth initiative associated with later life satisfaction in Chinese college students? A 15‐week prospective analysis.

Authors: Chang, Edward C. Yang, Hongfei Yi, Shangwen et al.

Source: Asian Journal of Social Psychology. Dec2019, Vol. 22 Issue 4, p413-418. 6p. 4 Charts.

Subjects: Adaptability (Personality), Psychology of college students, Longitudinal method, Satisfaction, Individual development

Geographic Terms: China

Coping Behaviors as Predictors of Hedonic Well-Being in Asian Indians: Does Being Optimistic Still Make a Difference?

Authors: Chang, Edward C. Yi, Shangwen Liu, Jiting et al.

Source: Journal of Happiness Studies. Jan2020, Vol. 21 Issue 1, p289-304. 16p. 4 Charts.

Subjects: Psychological adaptation, Indians (Asians), Well-being, Parenting education, Income

Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience.

Authors: Ding, Yu Kyung, Ellie J

Source: Journal of Consumer Research. Jun2026, Vol. 53 Issue 1, p136-161. 26p.

Subject Terms: *Animation (Cinematography), *Speed, *Digital platforms, *Attention, *Time perception, *Customer experience

Why Horizontal Organizations Don't Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth.

Authors: Du, Guanzhong Dahl, Darren W White, Katherine

Source: Journal of Consumer Research. Jun2026, Vol. 53 Issue 1, p93-112. 20p.

Subject Terms: *Organizational structure, *Equality, *Compassion, *Customer relations, *Consumer attitudes, *Shopping, *Crowd funding

When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points.

Authors: Du, Guanzhong Hardisty, David J.

Source: Journal of Marketing Research (JMR). Nov2025, p1.