Search Results - "Zeriti, Athina"

Dynamic Capabilities Framework: Prospects and Limitations for Advancing International Marketing Knowledge and Practice.

Authors: Cavusgil, S. Tamer Deligonul, Seyda Z.

Source: Journal of International Marketing. Jun2026, Vol. 34 Issue 2, p43-51. 9p.

Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe.

Authors: Rouziou, Maria Bolander, Willy Peesker, Karen et al.

Source: Journal of International Marketing. Jun2025, Vol. 33 Issue 2, p61-82. 22p.

Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective.

Authors: Yu, Ye Jin, Jason Lu Dong, Meitong et al.

Source: Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p52-71. 20p.

An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms.

Authors: Schmitt, Laurianne Epler, Rhett Casenave, Eric et al.

Source: Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p72-91. 20p.

Sustainable Export Marketing Strategy Fit and Performance.

Authors: Zeriti, Athina Robson, Matthew J. Spyropoulou, Stavroula et al.

Source: Journal of International Marketing. Dec2014, Vol. 22 Issue 4, p44-66. 23p. 1 Diagram, 5 Charts.

Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets.

Authors: Poulis, Konstantinos¹ (AUTHOR) k.poulis@mdx.ac.uk

Source: Journal of International Marketing. Jun2024, Vol. 32 Issue 2, p12-32. 21p.

How Much Does Domestic Location Matter for B2B Firms' Export Intensity? A Variance Decomposition Study.

Authors: Iurkov, Viacheslav Koval, Mariia Zaefarian, Ghasem

Source: Journal of International Marketing. Dec2023, Vol. 31 Issue 4, p36-52. 17p.

Conceptualizing an integrative typology of sales enablement strategy.

Authors: Friend, Scott B. Mangus, Stephanie M. Pullins, Ellen Bolman et al.

Source: Journal of Personal Selling & Sales Management. Mar2025, Vol. 45 Issue 1, p64-81. 18p.

Consumers' Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination.

Authors: Leonidou, Constantinos N. Gruber, Verena Schlegelmilch, Bodo B.

Source: Journal of International Marketing. Dec2022, Vol. 30 Issue 4, p78-104. 27p. 1 Diagram, 6 Charts.

Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.

Authors: Salnikova, Ekaterina Strizhakova, Yuliya Coulter, Robin A.

Source: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p983-1001. 19p. 2 Color Photographs, 1 Diagram, 6 Charts, 1 Graph.

Fusing International Business and Marketing: A Bibliometric Study.

Authors: Florido-Benítez, Lázaro Aldeanueva Fernández, Ignacio

Source: Administrative Sciences (2076-3387). Dec2022, Vol. 12 Issue 4, p159. 26p.

Setting the Theoretical Foundations of Importing Research: Past Evaluation and Future Perspectives.

Authors: Aykol, Bilge Leonidou, Leonidas C Zeriti, Athina

Source: Journal of International Marketing. Jun2012, Vol. 20 Issue 2, p1-24. 24p.

Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes.

Authors: Leonidou, Leonidas C. Palihawadana, Dayananda Aykol, Bilge et al.

Source: Journal of International Marketing. Mar2022, Vol. 30 Issue 1, p18-39. 22p. 5 Charts.

Antécédents et conséquences du co-développement des innovations entre PME exportatrices et importateurs.

Alternate Title: Antecedents and consequences of innovations co-development between exporting SMEs and importers.
Antecedentes y Consecuencias del Codesarrollo de Innovaciones entre PYMES Exportadoras e Importadoras.

Authors: Kantaruk Pierre, Oksana Mogos Descotes, Raluca Walliser, Björn et al.

Source: Management international / International Management / Gestiòn Internacional. 2026, Vol. 30 Issue 1, p43-55. 13p.

Relationship Value: Drivers and Outcomes in International Marketing Channels.

Authors: Skarmeas, Dionysis Zeriti, Athina Baltas, George

Source: Journal of International Marketing. Mar2016, Vol. 24 Issue 1, p22-40. 19p. 1 Diagram, 3 Charts, 1 Graph.

The Role of Exporters' Emotional Intelligence in Building Foreign Customer Relationships.

Authors: Leonidou, Leonidas C. Aykol, Bilge Fotiadis, Thomas A. et al.

Source: Journal of International Marketing. Dec2019, Vol. 27 Issue 4, p58-80. 23p. 1 Diagram, 6 Charts.

Well-Being in a Global World—The Role of International Marketing: An Editorial.

Authors: Grinstein, Amir Hewett, Kelly Riefler, Petra

Source: Journal of International Marketing. Jun2022, Vol. 30 Issue 2, p1-4. 4p.

Internationalizing-Innovation Profiles and High-Technology Exports: Does Lone Genius Matter?

Authors: Shaffer, Monte J. Chastagner, Kevin Umesh, U. N.

Source: Journal of International Marketing. Sep2016, Vol. 24 Issue 3, p98-120. 23p. 1 Diagram, 7 Charts.

Exit from a Foreign Market: Do Poor Performance, Strategic Fit, Cultural Distance, and International Experience Matter?

Authors: Sousa, Carlos M. P. Qun Tan

Source: Journal of International Marketing. Dec2015, Vol. 23 Issue 4, p84-104. 21p. 1 Diagram, 3 Charts, 2 Graphs.

Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets.

Authors: Beck, Joshua T. Chapman, Kelly Palmatier, Robert W.

Source: Journal of International Marketing. Sep2015, Vol. 23 Issue 3, p1-21. 21p. 1 Diagram, 3 Charts.