APA (7th ed.) Citation

Cui, Y., van Esch, P., Eskridge, B., Ladlow, C., & Northey, G. (2025). The diminishing halo effect: Celebrities and negative events in marketing. Business Horizons, 68(2), 181. https://doi.org/10.1016/j.bushor.2024.10.012

Chicago Style (17th ed.) Citation

Cui, Yuanyuan, Patrick van Esch, Brad Eskridge, Cleone Ladlow, and Gavin Northey. "The Diminishing Halo Effect: Celebrities and Negative Events in Marketing." Business Horizons 68, no. 2 (2025): 181. https://doi.org/10.1016/j.bushor.2024.10.012.

MLA (9th ed.) Citation

Cui, Yuanyuan, et al. "The Diminishing Halo Effect: Celebrities and Negative Events in Marketing." Business Horizons, vol. 68, no. 2, 2025, p. 181, https://doi.org/10.1016/j.bushor.2024.10.012.