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The diminishing halo effect: Celebrities and negative events in marketing.

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Title: The diminishing halo effect: Celebrities and negative events in marketing.
Authors: Cui, Yuanyuan (Gina)1,2, yuanyuc@clemson.edu, van Esch, Patrick3, pvanesch@coastal.edu, Eskridge, Brad4, beskridge@bradley.edu, Ladlow, Cleone5, cleone.ladlow@griffithuni.edu.au, Northey, Gavin5, g.northey@griffith.edu.au
Source: Business Horizons; Mar2025, Vol. 68 Issue 2, p181-195, 15p
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 183035116
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: The diminishing halo effect: Celebrities and negative events in marketing.
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  Data: <searchLink fieldCode="AU" term="%22Cui%2C+Yuanyuan+%28Gina%29%22">Cui, Yuanyuan (Gina)</searchLink><relatesTo>1,2</relatesTo>, <i>yuanyuc@clemson.edu</i><br /><searchLink fieldCode="AU" term="%22van+Esch%2C+Patrick%22">van Esch, Patrick</searchLink><relatesTo>3</relatesTo>, <i>pvanesch@coastal.edu</i><br /><searchLink fieldCode="AU" term="%22Eskridge%2C+Brad%22">Eskridge, Brad</searchLink><relatesTo>4</relatesTo>, <i>beskridge@bradley.edu</i><br /><searchLink fieldCode="AU" term="%22Ladlow%2C+Cleone%22">Ladlow, Cleone</searchLink><relatesTo>5</relatesTo>, <i>cleone.ladlow@griffithuni.edu.au</i><br /><searchLink fieldCode="AU" term="%22Northey%2C+Gavin%22">Northey, Gavin</searchLink><relatesTo>5</relatesTo>, <i>g.northey@griffith.edu.au</i>
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  Data: <searchLink fieldCode="JN" term="%22Business+Horizons%22">Business Horizons</searchLink>; Mar2025, Vol. 68 Issue 2, p181-195, 15p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=183035116
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      – Type: doi
        Value: 10.1016/j.bushor.2024.10.012
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 181
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      – TitleFull: The diminishing halo effect: Celebrities and negative events in marketing.
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            NameFull: van Esch, Patrick
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              M: 03
              Text: Mar2025
              Type: published
              Y: 2025
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              Value: 68
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