Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing.

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Title: Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing.
Authors: Yang, Qi1, diuibyang2008@gmail.com, Farseev, Aleksandr1, sasha@somin.ai, Ongpin, Marlo1, marlo@somin.ai, Huang, Alfred1, alfred@somin.ai, Chu-Farseeva, Yu-Yi1, joy@somin.ai, You, Da-Min1, damin.you@somin.ai, Lepikhin, Kirill1, kirill@somin.ai, Nikolenko, Sergey2, sergey@logic.pdmi.ras.ru
Source: ACM Transactions on Information Systems; Sep2025, Vol. 43 Issue 5, p1-31, 31p
Database: Applied Science & Technology Source
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  Data: Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing.
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  Data: <searchLink fieldCode="AU" term="%22Yang%2C+Qi%22">Yang, Qi</searchLink><relatesTo>1</relatesTo>, <i>diuibyang2008@gmail.com</i><br /><searchLink fieldCode="AU" term="%22Farseev%2C+Aleksandr%22">Farseev, Aleksandr</searchLink><relatesTo>1</relatesTo>, <i>sasha@somin.ai</i><br /><searchLink fieldCode="AU" term="%22Ongpin%2C+Marlo%22">Ongpin, Marlo</searchLink><relatesTo>1</relatesTo>, <i>marlo@somin.ai</i><br /><searchLink fieldCode="AU" term="%22Huang%2C+Alfred%22">Huang, Alfred</searchLink><relatesTo>1</relatesTo>, <i>alfred@somin.ai</i><br /><searchLink fieldCode="AU" term="%22Chu-Farseeva%2C+Yu-Yi%22">Chu-Farseeva, Yu-Yi</searchLink><relatesTo>1</relatesTo>, <i>joy@somin.ai</i><br /><searchLink fieldCode="AU" term="%22You%2C+Da-Min%22">You, Da-Min</searchLink><relatesTo>1</relatesTo>, <i>damin.you@somin.ai</i><br /><searchLink fieldCode="AU" term="%22Lepikhin%2C+Kirill%22">Lepikhin, Kirill</searchLink><relatesTo>1</relatesTo>, <i>kirill@somin.ai</i><br /><searchLink fieldCode="AU" term="%22Nikolenko%2C+Sergey%22">Nikolenko, Sergey</searchLink><relatesTo>2</relatesTo>, <i>sergey@logic.pdmi.ras.ru</i>
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