A causal inference framework for personalized badge selection at Walmart. - Kallummil, Sreejith; Rudresh, Sunil; Kumar, Anuranjan; Gupta, Nayan; Bhowmik, Anwesha; Piridi, Hari Prasad; Thiruvenkadam, Girish; Ghosh, Rahul; Achan, Kannan (Discover Data, 2025)